An Organisational and Strategic Analysis of British Airways.

British Airways realises its strong position on the international airlines market, however, its management is also well aware of the constant competition with other companies. Therefore, over the last decade we were able to follow the well-considered steps of the BA management aimed to hold the position of the company and advance it further of the airlines market.

Let’s for example, investigate the technical advancement of the company. Realising that currently the market conditions remain for the greater part unchanged the management of BA decided to perfect in the technical perspective. Thus, Strategic Development British Airways began the expansion of the longhaul fleet of the company. The first step in this was the decision of purchase four Boeing 777-200 ER aircraft, which are supposed to make the first flights in early 2009. These technical advances aim to provide better competitive position of the company on the international market / About British Airways, 2007/.

Don't use plagiarized sources. Get Your Custom Essay on
An Organisational and Strategic Analysis of British Airways.
For as little as $15/Page
Order Essay

However, in this research I’m not going to dwell on the introduction of technical news and expansion of the air fleet of the company. Instead I would like to discuss the changes, which were introduced in the structure, organisation and management of the company, which are aimed to prompt the development and better performance of the company.

British Airways realizes the necessity to improve its management and the qualification level of its employees. Therefore, I can say that BA is indeed able to foresee its future needs by identifying the skills and knowledge requirements to each employee and then match need with opportunity.

British Airways views the work as a proper occasion to train its employees.

Order your essay today and save 25% with the discount code: MANGO

Order a unique copy of this paper

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
Top Academic Writers Ready to Help
with Your Research Proposal
Live Chat+1(978) 822-0999EmailWhatsApp

Order your essay today and save 25% with the discount code THANKYOU