Business Behaviour.


Just like any other product in the market, Samsung Galaxy S4 pricing criteria were done in consideration of various aspects. There are a number of variables, which the device company has to consider before determining the pricing options of the gadget. One of the main issues that the company considers during the determination of the pricing system is the aspect of protecting consumer interests. In this case, the mobile company has to understand the consumer behaviors in the market before deciding the pricing system of the product (Courcoubetis 2003, 36).

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The aspect of consumerism and ethics comes in handy during the pricing system. Samsung Company considers ethics during the pricing process. The satisfaction aspect by the consumers and in this case the Samsung Galaxy S4 users is also put under consideration. The other factor that the company considers during the pricing process is the potential usage situation by the consumers of the device. Alternatively, the Samsung Galaxy S4 considers some of the factors, which would cause customers commitments to the company and in this case, to the Samsung Galaxy brand. The ability of Samsung Galaxy S4 to perform better than some of the alternative brands is also considered during the pricing process.

External influences play a key role in determining the pricing process of the mobile device. In doing this, the mobile marketers have to consider if the segment really holds different values that relates to the pricing aspect. Some of these aspects include the conspicuous consumption or the aspect of credit. Alternatively, the mobile company has to consider whether the segment has sufficient income especially after covering expenses. In some cases, the company also puts a consideration on lowering the price of the device in order to allow the device fetch sufficient relative advantage for the purposes of diffusion.

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