Amazon.com is one of the largest e-commerce companies of the world that has established its operations worldwide. The company operates with the online sells of books, electronic items, gadgets, games, jewellery and other consumer commodities. It is a public company established in the year 1994 in the United States (US). The company is currently headquartered in Seattle, Washington. The company aims at becoming the largest and most prestigious e-commerce company of the world. However, company focuses more on the needs and demands of the customers rather than emphasising on profit making. The company wants to be known as the biggest customer centric operator of the world. The company endorses the idea of providing a large variety of products that they intend to buy through online. This further serves as the major element for its growth over the year in the online retail sector (Reuters, 2014).
Since the company operates in various nations of the world, it functions are more or less hindered by international and domestic policies. Again, since internet laws have become sterner in the recent times, Amazon.com is deemed to face challenges in its operations (Reuters, 2014. Mennen, 2010).
Both global as well as domestic economic fluctuations are seen to have considerable impact on the operations of Amazon.com. Currency fluctuations also results in major issues in the online selling domains, which consequently effects the company as well in its online operations (Reuters, 2014. Mennen, 2010).
There are places in the world where the use of internet is restricted because of religious obligations. In such areas the company face problems to flourish its operations. Again, the ever changing demands of the customers within the society also creates concern for the operations of the company (Reuters, 2014. Mennen, 2010).