Describe techniques, types, and distribution methods of content marketing and how they fit into ecommerce.
Having an online presence can be a tremendous expense for organizations. From a strictly accounting perspective, the costs associated with the IT requirements and the personnel needed to manage the various outlets can appear to be a huge drain on the marketing budget. With this in mind, it is essential to be able to identify the sources of revenue with the most profit potential.
The Vice President of Marketing for the organization has asked for a report on digital revenue. This report is going to be presented to the CEO and VPs. Specifically, they have asked you to review the potential revenue streams and compare them to the competition. They have asked for an “easy to understand” report that details at least 4 potential methods to generate revenue.
They also want you to briefly explain what might be some of the downsides of the revenue streams. You are asked to give your preference for 1 of the 4 options. They also ask for some basic information about what a competitor is doing to generate revenue online. This report is going to be presented to the CEO and departmental VPs next week.
For the organization you selected, create a PowerPoint presentation for the VP of Marketing about the different types of revenue that can be generated online. Be sure that your presentation includes the following:
Your presentation should be 7-10 slides in length (not including the cover slide), written with professional language, and use proper spelling/grammar. Include thorough speaking notes for each slide.