As an organization, CVS is well aware of the fact that a company’s culture has got great impact on its customers and performance. They are very much successful of building up their identity as one of the biggest pharmacy innovation company. To be precise, the organizational culture of CVS could be highlighted in three ways.
The CVS has a tradition to honor their best employees with appreciation by means of awards and incentives. This creates a motivational boom within the employees and they tend to work harder. At the end of each calendar year two Award functions are held at CVS. Paragon Awards to honor the best employees in different departments. Chairman’s Awards are held to appreciate the members of the corporate management. This not only motivates the employees but by following this tradition CVS is able to produce remarkable results as an organization.
One of the best parts of CVS’s culture is their diverse management. This enables CVS to satisfy the needs of the customer and provide them with best of their services (Berlinski, 2006). Diversity helps them to attract and maintain the talented people to work for them. The management always welcomes new innovations and ideas for improvement from their colleagues and everyone has equal right to contribute to the success.
It was completely an honor and pleasure to use the CVS Care Mark a couple of weeks before. One of the best customer services that I have ever witnessed till date. As I entered into the store I was greeted with immense respect as if I was a celebrity. The name of the lady who guided me through was Lorna. It was so nice to see such a helpful clerk working in the store who makes its customers feel so comfortable.
The most unique part of the CVS Caremark is its instant response to the customers need.