DeVry MKTG 572 – Chocoberry Distribution Plan

You Decide: Chocoberry—Part 2: Distribution Plan11:34 PM MTScenario/SummaryChocoberry evaluated all the ideas and decided to proceed with a new retail chocolateproduct.The product development team at Chocoberry has the responsibility of drafting abusiness plan for the option of marketing chocolate products with basic health claims forthe United States’ retail consumer market. These products are being developed by thetechnical departments as bar goods, such as one ounce or larger molded slabs ofchocolate in dark, milk, inclusion-containing (nuts, fruit, etc.) products.Decisions must be made relative to retail outlet types; numbers to be serviced;intermediary channels (including the possibility of refrigerate distribution to retainhealthful qualities); sales methods, such as brokers or the use of other candycompanies to complement their lines; warehouse locations and control; units of delivery,shelf units; where in the retail outlet does it belong: health food department, check outarea, candy shelf; costs of distribution; and so forth. Your Role/AssignmentYou are a consultant who has been engaged by CB to create and evaluate theiralternatives and provide a report. The following are some areas your report shouldaddress.You should detail at least three possible distribution options for Chocoberry’s newventure. Describe and provide flow diagrams for the alternative patterns. This includesthe advantages and disadvantages for Chocoberry for the first year of the newchocolate product mix to reach the target markets identified to date. Select and justifythe best for Chocoberry at this time using known data. KEY PLAYERSClick on the Scenario, Your Role, Key Players and the Assignment buttons to navigatethe interactive below. In the Key Players section, click on the profile images of theindividuals to listen to their input. ScenarioChocoberry evaluated all the ideas and decided to proceed with a new retail chocolateproduct. The product development team at Chocoberry has the responsibility of draftinga business plan for the option of marketing chocolate products with basic health claimsfor the United States’ retail consumer market.These products are being developed by the technical departments as bar goods, suchas one ounce or larger molded slabs of chocolate in dark, milk, inclusion-containing(nuts, fruit, etc.) products.Decisions must be made relative to retail outlet types; numbers to be serviced;intermediary channels (including the possibility of refrigerate distribution to retainhealthful qualities); sales methods, such as brokers or the use of other candycompanies to complement their lines; warehouse locations and control; units of delivery,shelf units; where in the retail outlet does it belong: health food department, check outarea, candy shelf; costs of distribution; and so forth. Your RoleYou are a consultant who has been engaged by CB to create and evaluate theiralternatives and provide a report. The following are some areas your report shouldaddress:You should detail at least three possible distribution options for Chocoberry’s newventure. Describe and provide flow diagrams for the alternative patterns. This includesthe advantages and disadvantages for Chocoberry for the first year of the newchocolate product mix to reach the target markets identified to date. Select and justifythe best for Chocoberry at this time using known data. Key Players Terry HerschVP New Product Development Candy MarshallVP Marketing Bill FerrellDirector of Distribution AssignmentGiven the scenario, your role and the information provided by the key players involved,it is time for you to make a decision.If you are finished reviewing this scenario, review the Assignment section below fordeliverables.You can return and review this scenario again at any time. AssignmentAssignmentFor this assignment, you will generate a Microsoft Word report that details your analysisof the Chocoberry situation. Your report should be approximately 750–1000 words inlength and will be worth 100 points. Grading RubricCategory Points Description Understanding 40 Demonstrate a strong grasp of the problem at hand. Demonstrate anunderstanding of how the course concepts apply to the problem. Analysis 40 Apply original thought to solving the business problem. Applyconcepts from the course material correctly toward solving thebusiness problem. Execution 20 Write your answer clearly and succinctly using strong organizationand proper grammar. Use citations correctly. Total 100 A quality paper will meet or exceed all of the above requirements. NoteSubmit your assignment to the Dropbox, located at the top of this page. For instructionson how to use the Dropbox, read these step-by-step instructions.(See the Syllabus section “Due Dates for Assignments & Exams” for due dates.)Top