Enterprise Integration : Pepsi Challenge.

There are different management styles in each country, and besides they vary depending on the industry. PepsiCo has to study the different styles of management, for acting in the best way in each country, adapting its strategy and its structure as far as possible. As far as possible the rivalry, in general is better the national than the international.

The problem we find in PepsiCo is because of lack clear technology strategy. This is because there was a high turnover rate of experienced managers in the company. As a result of this, customer complaints started increasing. The business solutions group (BSG) implemented by the PepsiCo doesn’t prove to be a successful plan. They were not able to solve the customer complaints nor were they able to respond to their queries.

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PepsiCo is one of the worlds largest convenient snacks, foods and beverages companies. In 2005 it had revenues of more than $32 billion and employed around 157,000 employees. The company is made up of divisions – Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America.

PepsiCo accounts a net profit of over $4 billion. Its soft drinks sale in North America amounts to more than $9.1 billion. PepsiCo was originated in the year 1965. it was founded by Donald M. Kendall who was the president of Pepsi-Cola and Herman W. Lay who was President of Frito Lay. Elmer Doolin founded Frito-Lay with the merger of the Frito Company in the year 1960. Tropicana products of the Seagram Company Ltd were acquired by PepsiCo in the year 1998. Tropicana was founded by Anthony Rossi during 1947. Some of the world’s best and the most recognized advertising are provided by the Pepsi-Cola for their customers. Besides this they also offer services like marketing, sales and promotional support and help in developing a competitive place in the market.

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