essay on COns.

It did so to improve its profitability. The essay entails an assessment of the effectiveness of the unique rebranding and marketing strategy developed and adopted by CMG.

Chipotle Mexican Grill (CMG) is a chain of restaurants with its major operations in U.S.A Canada, Germany, U.K., and France. The company falls under the Indices S& P 500 Retail-Eating Places industry. It is listed on the New York Stock Exchange Market and supplies a variety of unique foods. The company was started by one Steve Ells back in 1998 in Colorado, with only 16 restaurants (Chipotle Mexican Grill 2015). Chipotle became an entity in 2006 when McDonald Company considered divesting its operations, due to increased investments.

Don't use plagiarized sources. Get Your Custom Essay on
essay on COns.
For as little as $15/Page
Order Essay

Today, the company has more than 1600 location internationally. Its annual net income is more than US $300 million. The company total employs more than 45,000 people today (Chipotle Mexican Grill 2015). The main menu offered by the company comprises burritos, tacos, burrito bowls, and salads. The pricing of these foods depends on the type of ingredients mix used for each. Some of the ingredients are pork carnitas, chicken, barbacoa, steak, and vegetables. These foods are made of raw, fresh and healthy ingredients that are obtained through classic cooking techniques. They are usually dished up in unique environments. The company’s vision focuses on providing Food with Integrity. Chipotle is looking forward to providing healthier foods from various fresh ingredients, including ingredients that are grown naturally. To make such foods, the company takes caution while making selections from the animals, land, and the farmers. Nearly all the meat foods supplied by Chipotle restaurants are raised naturally. According to Chipotle Mexican Grill (2015), they are described as “coming from animals that are never given antibiotics or added hormones and that are raised responsibly.”

Order your essay today and save 25% with the discount code: NOVE

Order a unique copy of this paper

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
Top Academic Writers Ready to Help
with Your Research Proposal
Live Chat+1(978) 822-0999EmailWhatsApp

Order your essay today and save 25% with the discount code THANKYOU