Tucson has 35.72% population of Hispanic or Latino.
As a group we want to research and learn alternative methods to serve The Hispanic or Latin consumers in not just only Tucson but for Target as whole. In the information given to us in class it states, “In 2009, U.S. Hispanics purchasing power was $978 billion.” This showed us that the Hispanic consumer has a huge influence on retailers and they need to be able to tailor not only their merchandise but also the way they market themselves in order to gain them as not only customers but also loyal customers.
For our topic Miami, Los Angeles, and Chicago are the Hispanic sensitive markets. From statistics we found it stated that in 2010 the Hispanic population made up 16% of the U.S. population. Between 2000 and 2010 the Hispanic population alone increased by 15.3 million. As stated in the information we were given in class “According to a U.S. Census forecast, Hispanics will compose 30% of the population by 2050.”
Currently, Miami has the highest percentage Hispanic population between the three cities that is 65.76%. Los Angeles has 46.53% Hispanic population and Chicago has 28.9% population of Hispanic. From this data, we know that the Hispanic Market has become a big part of the retail marketing. The retailers need to try to focus on the Hispanic market demand and figuring out how to manage these demands efficiently.
Each team was assigned a Target “Buddy” to help better accomplish us getting the information we needed for our project. Our buddy is Michael Lopriore and he works at the Irvington location of Target in Tucson. Due to scheduling conflicts with Michael we had to meet with a different employee of Target to get started on our project. On October 9th we met with Sonny Lopez, the HR manager at the Irvington location. Sonny has also worked with previous classes for this course on this project and he seemed eager to help us with our project.