However, the perception of consumers on e-commerce purchasing process used to differ from an individual to an individual to another individual due to several positive and negative aspects of e-commerce. It is clear from both primary and secondary data analysis process that the demand for online marketing activities is increasing significantly, but some individuals are concerned about the account hacking threats during online payment process.
Business environment in UAE is becoming highly competitive and saturated. It is true that B2C e-commerce purchasing activities is increasing significantly in UAE as several leading multinational or domestic organizations are trying to market their products through online. In addition to this demand for online buying and selling activities is significantly increasing among the people in UAE. Day-by-day, the number of internet and social media network users is increasing significantly around the globe. UAE is achieving significant economic growth as the business environment of this part in the world is improving constantly. UAE is enriched with natural oil and gas resources. In addition to this, the government has developed and implemented some effective policies in order to attract the leading multinational organizations to enter in this part of the world. Favourable economic environment of UAE is motivating several leading multinational organizations to enter in UAE. In addition to this, high purchasing power and high disposable income of people is motivating several domestic and multinational firms to start business operation activities in UAE. However, implementation e-commerce in the business operation activities has become one of the important upcoming trends for the business organizations in the industry. Adoption and implementation of e-commerce business operation activities can benefit both the organizations and customers