Importance and Impact of Communication.


The management is more often caught in improving the quality of healthcare provided and the recruitment and scheduling of staff to invest in the optimal resource utilization of the existing staff.

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In its annual survey of top issues confronting hospital CEOs, the American College of Healthcare Executives (ACHE) identified communication between the medical staff and the management as the third most important issue of concern in 2007.

It is interesting to note that physician – hospital relations held the second spot in the previous year but has since been overtaken by concerns over medical insurance.

The above table gives the percentage wise importance assigned to various specific issues within the general personnel – management communication spectrum that required attention. The issues can in most cases be extended to include other members of the healthcare systems. The staff in most hospitals represent a vast talent pool but they are never expected to undertake any activity that is beyond their assigned roles. Recently, efforts have been undertaken by many institutions to develop leadership abilities in their employees. While best practices in strategic diversity leadership and cultural competence in patient care have been identified through evidence-based research, the linkages between best practices and organizational and patient outcomes have not. This knowledge gap is consequential not only because of changing demographics, but because of the unique diversity imperatives in healthcare: the under-representation of women and minorities in leadership and professional positions. persistent racial disparities in health and healthcare. and overall quality issues that increase the cost of healthcare and risk patients lives.

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