This is because it may help to boast the confidence of the audience (Gillis & International Association of Business Communicators, 2011). The points presented should be clear to avoid creating confusion among the audience. Additionally, eyes contacts are vital because they help the audience to feel that they are part of communication process (Gillis & International Association of Business Communicators,
2011). Connectively, Simple language should be used so that audience can understand the message (Gillis & International Association of Business Communicators, 2011). Many scientist tend to miss a point at this juncture because they use scientific jargon that ordinary audience can not comprehend (Motluk, 2011).This makes audience not comprehend the message being communicated, making communication process to be ineffective (Motluk, 2011).Therefore, the article tries to show whether strong communication skills are necessary in every type of organization.
I believe that strong communication skills are vital in every type of organization and even in non academic world (Motluk, 2011). This is because failures to have effective communication in place it become difficult to deal with vendors, customer’s employees, employers and other stakeholders in an organization. For instance failure to listen keenly to customer’s needs may make an organization to incur substantial losses by producing goods and services that customers are unwilling to buy. Additionally, strong communication skills are vital in conducting marketing research. This is because for a research to be effective and efficient, researchers should posses’ strong communication skills that can convince the respondents to give out the required information (Guffey & Loewy, 2010). Additionally, effective communication helps the researchers to analyze and interpret the research findings in a manner that the intended audience can understand (Motluk, 2011).