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MKTG 4223 – Many of the retailers and in some cases wholesalers are driving

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January 3rd, 2018

Many of the retailers and in some cases wholesalers are driving their suppliers to provide vendor-managed inventory and consignment inventory at no additional cost to the customer. In effect, the customer is looking to shift inventory risk and responsibility to the supplier without paying for it. Describe initiatives that the supplier can use to recoup some value when they have to follow these customer requirements.

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