Executive Summary

Procter and Gamble Strategic frame. 2-3 pages. include references and citations. NoplagiarismExecutive SummaryIdentify and analyze P&G’s generic business and corporate strategies. How is the firm competing? Specifically, which of the three generic business strategies—cost, differentiation, or hybrid—has it established to supply customer needs and beat the competition? Does the firm employ any of the following three corporate strategies: diversification, vertical integration, or globalization?Business ModelAnalyze the firm’s business model that is, the core products and how the firm makes money. What is the customer value proposition? What is the profit proposition?Business StrategyAnalyze the business strategy. What is the firm’s competitive game plan or its articulated strategy? Is there a strategy for different business units, if it has diversified? Does the strategy address how to strengthen its market position and gain a competitive advantage?Corporate StrategyAnalyze the firm’s corporate strategy, including product, geographical, and vertical scope in which it operates. Has the firm expanded from its initial product line or field of operation? Does the firm own vertically related activity along the value chain for its products?Strategic DirectionDiscuss the firm’s vision, mission, and performance targets. Speculate on the degree to which they support and facilitate the business modelPreliminary Findings and ConclusionSummarize your findings – the business model, the firm’s strategy from the position perspective (generic business and corporate strategy) and the firm’s strategic direction. State that the strategic frame will likely be modified as you develop the strategic fit assessments between the strategy and the firm, and the strategy and the industry environment.