AIU HCM635 Unit 5 – Individual Project

You currently work for the development department of Sunny
Manor Nursing and Rehab Center. Sunny Manor was once a privately owned small
skilled nursing home in Sunny Beach, Florida until it was sold 6 years ago to a
larger group of investors known for buying older nursing homes and developing
them into larger more modern skilled nursing and rehab centers. Sunny Beach
itself is a small retirement community close to larger beach towns. Most of the
residents are 55 years or older, and there is a growing population of 70+
retired adults. However, the city is known for being technologically advanced
for a retirement community. In fact, the city has a popular social media page
followed by many residents and a very popular online newsletter that can be
accessed through most social media programs. Also, 5 years ago, a brand new
hospital opened just outside of Sunny Beach. This brought some the top
physicians and surgeons in the state to the area.

Sunny Manor recently finished a major renovation, updating
the previous long-term-care wings and adding a new wing with 20 new rooms. The
new wing is solely dedicated to sub-acute rehab services, and the facility also
added a new updated therapy room with an expanded therapy staff and modern
high-tech equipment.

After working in care coordination and admissions for the
past several years, you have been promoted to the development department and
tasked with marketing the new facility. The goal is to build a stronger
relationship with the discharge staff and physicians at the new hospital and
expand a broader reach to the community.

The first step is for you to analyze and research the
changing community and develop a marketing proposal for your boss, the director
of development, on how to best connect with the community of Sunny Beach and
increase referrals from the new hospital.

For this task, develop a summary marketing proposal on the
above scenario that includes the following elements:

Evaluate the potential impact of the updated facility and
new therapy services on potential improvements in patient satisfaction and
developing new marketing share.
Assess possible methods to build rapport within Sunny Beach
and surrounding communities.
Develop a plan for communicating with the community better
through social media by connecting Sunny Manor to the residents of Sunny Beach
through digital marketing.
Provide details on how ongoing research into the community
will help Sunny Manor stay ahead of the competition and well connected with
community. Consider concepts in monitoring the changing demographics of the
community and growing health care sector.
Propose a research design model including all the key
elements of the research design. Apply an assessment tool and implementation
plan such as the Model for Improvement (Plan-Do-Study-Act [PDSA]).
Conclude with recommending models and/or tools that will be
used to evaluate the effectiveness of the development teams’ efforts on an
ongoing basis .
The body of the resultant report should be 7–10 pages and
include at least 7 relevant peer-reviewed academic or professional references
published within the past 5years. For a resource guide on using the online
library to search for references, please click here.

Please submit your assignment.

For assistance with your assignment, please use your text,
Web resources, and all course materials.

Your assignment will be graded in accordance with the
following criteria. Click here to view the grading rubric.

This assignment will also be assessed using additional
criteria provided here.