Columbia BBA 3310 – Describe the principles of the Crisis

Question 11. Describe the principles of the Crisis and Emergency Risk Communication (CERC) Model. Relatethe CERC principles to the stages of a crisis by discussing how the CERC principles can have animpact during the Chronic stage of a crisis.Your response should be at least 250 words in length. Question 21. Explain the Risk Perception Model. Discuss at least three risk perception factors and how thosefactors impact the audience’s perception of the crisis. Provide examples.Your response should be at least 250 words in length. Question 31. Define the terms crisis and risk. Explain how risk communications differ from crisiscommunications?Your response should be at least 250 words in length. Question 41. Outline and discuss at least three significant factors that will influence the crisis communicationprocess once the purpose and objectives of the message are determined.Your response should be at least 250 words in length.