Kaplan MT355 – Data Collection Forms

Data Collection FormsWhich survey method (mail, telephone, or personal interview) would you use for the following situations? Explain your choice.Situation 1Administration of a questionnaire by a local auto dealership that wishes to find out customers’ satisfaction with a recent purchase or service performed on their auto.Situation 2Administration of a questionnaire by a national manufacturer of breakfast cereals in order to test consumers’ attitudes regarding a new cereal flavor that has just been released onto the market with a large advertising campaign.