International business operators have adopted a new form of business that entails standardization of the product with the intention of offering and bringing together product and service development and processing. In this aspect, multinationals have tried to make one corporation with branches and operations across the world. The thinking, in this case, is influenced by the precise customer needs and the cultural and geographical factors that impact on the purchasing behavior. Therefore, it is possible to have an international company, say a restaurant, offering entirely different types of goods and services in different parts of the world. This depends on the people living in a certain global locality. Nevertheless, the company’s logo and brand name continue to unite its global customers. . Another thinking of the international business that has evolved is the arbitrage thinking. This involves the exploitation of the differences that arise between regional and national markets. Business operators are now required to be more vigilant in the location of important parts of the supply chain in different regions. For instance, Europeans, mainly value opening many retail shops while Indians value the initiation of call centers to monitor employees and customers and create a better channel of communication.Another strategic thinking, that has characterized and shaped international business, is the competitive rivalry between different producers and suppliers in the international markets.