Marketing plan of KFC.


KFC has a clear cut marketing objective to gain competitive advantages in the market. In course of that the organization uses marketing as an effective weapon. Competitive supremacy with the help of attractive and effective marketing strategy is an inseparable part of their marketing objectives. The organization has stakeholders like investors and franchises. Marketing objectives of the company are also being decided to attract the investors and franchisees. The organization is trying to diversify its portfolio of food items to target more customers. The company has a prominent marketing objective to introduce the newly added food items into the market (Jurevicius, 2013).With the help of strong financial situation the organization can mitigate the threat of market saturation by opening new stores in the developing economies. Target markets of the organization are the individuals who have hectic lifestyles. People who want to give more time to the work rather than food making, the organization targets those customers. These kinds of customers are very busy in their life styles. The company also targets middle and high income people. Due to the nature of their business KFC intentionally targets urban and suburban places. Population of the urban areas is generally more than the population of the rural areas. People of the urban areas have much more disposable incomes than the people of the rural areas. These areas generate significant revenues for the company. That is why KFC has chosen these kinds of markets (Miah, 2014).

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