Marketing Strategy Discussion

Marketing Strategy Discussion ForuRead IBM’s Using Strategy to Build a “Smarter Planet,” Video Case 2 at the end of chapter 2, and watch the corresponding video (Links to an external site.).Begin you post by answering the following questions:What is IBM’s business strategy?How does this strategy relate to IBM’s mission and values?Conduct a SWOT analysis for IBM’s Smarter Planet initiative. Besides creating the SWOT matrix, be sure to describe how IBM can match theirStrengthstoOpportunities, while converting their WeaknessesandThreatsto favorable outcomes. Specifically,match IBM’s strengths with their opportunities. How can IBM capitalize on their strengths with these opportunities?Match strengths with their weaknesses. (Is there a strength that could offset a weakness?)Are there opportunities that can offset the threats you have identified?Conclude your post by answering the following questions:What are the relevant trends to consider for the next three to five years?How should IBM measure the results for the Smarter Planet strategy?Do you have any suggestions on how to improve this strategy?Note: You may want to develop the above content in a Microsoft Word document and then upload it to your post.http://www.viddler.com/embed/f958773b