Neither of these two sides wishes to compromise, as the corporations are only worried about expanding their company in order to maximize profits and the tribal communities are only concern with keeping the corporations away, so conflict will always exist. Also, neither of these two sides is interested in democracy, so a battle of wills is taking place in these regions. This book does an excellent job of describing the problems that have occurred since globalization became a reality and the ideas that are presented here can be applied to a number of present day issues in society.
The most obvious place where this ideology can be applied is in the Middle East, where militants have become tired of the Americanization of their economies and have decided to do something about it. In these places, war has always been a common answer to problems, as the various tribes in these areas have been feuding for centuries. Conflict is nothing new in the Middle East, so it should not be surprising that there has been a violent uprising in response to the globalization that had been attempting to sweep through the region. Since the region is very rich in oil reserves, corporations feel as though there are ways to make money off of the situation. This greed has made the area very attractive, but this attraction has come at a price. Different groups of people lay claim to various regions in the Middle East, even to the point where the present day borders are disputed regularly. Jihad and McWorld are moving in completely opposite directions, with one siding wishing to make the world a smaller place and the other side wishing to isolate the various tribes so that they each have their own space and are left alone.