In 1948, they reorganized that their business as a hamburger stands using production line principles.  .Ray Kroc .joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.[
McDonalds vision is to be the worlds best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. Below is the content of the McDonalds Vision Statement which is detailed with their outlook of the future. This mission is an effective and successful statement which is powerful, compelling, conveying confidence and inspiring views of the future. The importance of these types of statements is not being underestimated but to describe the values, services and vision for the future.
McDonalds brand mission is to provide customers with favorite place and way to eat and drink. Their worldwide operations are aligned around a global strategy which is referred to as Plan to Win, which center on an exceptional customer experience of People, Products, Place, Price and Promotion. They are committed to continuously improving their operations and enhancing their customers experience.
The McDonalds headquarters is in the McDonalds Plaza which is located in .Oak Brook at Illinois. Its site is on the former headquarters of Paul Butler the founder of Oak Brook. .McDonalds moved into the Oak Brook facility from an office of the .Chicago Loop .in 1971.
McDonalds was involved in a number of .lawsuits .and other legal cases which involved .trademark .disputes. His company had been threatened by many food businesses with legal action unless it drops the Mc or Mac from trading names. . The McDonalds company has defended itself in several cases that involve .workers rights.