It is a very key part in stakeholder management. Its goal is to develop cooperation between the stakeholders and the project team. It is needed to clarify the consequences of expected change or to start anew project by the organization (Mitchell, Agle & Wood 2008).
In this case of changing room project the stakeholders are: the members of the group, software developers, suppliers, customers and the government. The software that is developed will provide a platform for the supplier to know the exact measurement of the client without returning the clothes that have been ordered. The entrepreneurs who form the group will be able to receive the image from all side and the exact measurement taken. The software will promote the good relation between the firm and the client and the supplier of the clothing. The online marketing done through the application also give the government the opportunity to get revenue and regulate the number of businesses carried out within a specific location within a particular time (Fletcher et al. 2003). In addition, the software developers will also find the readily available market for their product in the market. On the technological advancement, it will add an input in the use of current technology in sales and marketing. The product quality and the volume of sales to the business will increase greatly.
While the positive effects are felt among the stakeholders, it is also associated the negative effects among the stakeholders. The project is very expensive because it requires additional capital to consult and contract the software companies. It requires regular maintenance and qualified and trained personnel which the company might lack in the long run. It might also take too long to be implemented. To the clients it will take them too long to change with the new system.