The firm strongly emphasizes on the continuous development of its strategies, through strategies as those described above. However, there are certain parts of the business strategy that need to be updated the soonest possible. reference is made to the HR policies of the firm, which have led to severe complaints by the employees and the development of strikes. The HR strategies of the firm are reviewed in this paper. reference is made specifically to the organizational strategies for employee motivation. Appropriate literature has been used for analyzing and evaluating the firm’s policies in the particular field. emphasis is given on the potential use of the expectancy theory for explaining and managing the lack of employee motivation in the particular organization. Also, strategic tools have been used for describing the firm’s internal and external environment – aiming to show the prospects of the firm to resolve effectively the particular organizational problem.
The performance of South African Breweries in the local and the global market is depended on a series of factors. the figures included in the firm’s financial statements can be indicators for the firm’s performance up to now and its expected rate of growth. However, in order to identify the firm’s performance in the future it would be necessary to refer to the current market conditions – referring to the performance and the trends of the South African beverage industry. moreover, data on the firm’s performance up to now should be presented aiming to show the potentials of the firm to achieve a stable growth in the long term. Strategic tools, like the SWOT analysis and the PESTEL analysis will be employed in order to identify the conditions in the firm’s environment and retrieve information on the barriers that the firm’s has to face in the particular industry.