The Art of War by Sun Tzu.


Hence to fight and conquer in all your battles is not supreme excellence. supreme excellence consists in breaking the enemy’s resistance without fighting” (p. 8)

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In fact, The Art of War has survived the test of times and it is amazing that the book is still contemporary and considered one of the finest accounts of strategic management. Although, it was meant to strengthen the military forces of ancient China, the doctrines and the policies of war present in this book are compatible with the lives of people in the modern day world. Thus, business entities and their owners peruse through various chapters of the book for implementing these principles for the success of business. War symbolizes competition and rivalry, which is synonymous with the antagonism that exists in the corporate world. The incessant struggle of business owners often lead to war like situations that are to be managed by applying different strategies with precision, aided by the conceptions of Sun Tzu. According to Sun Tzu, there are various ways of conquering battles even without destroying the spirit of the situation or causing any harm to the opponent. in short, destruction of the enemy is not the ultimate goal of fighting a battle rather the motto should be to weaken the forces of the opponent as expressed in the quoted lines.

During the ancient ages, the armed forces of one nation used to attack another nation in order to establish their supremacy and control. in the modern age, such tactics are used by businesses, and companies appoint strategic advisors for envisaging and forecasting the future of a business. Nevertheless, the lines of attack that are planned by these people have been delivered by Sun Tzu long back when sophisticated approaches were not prevalent.

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