online exam

ashworth college BM350 Online Exam 1 latest 2016 feb.Part 1 of 1 – 90.0/ 100.0 PointsQuestion 1 of 205.0/ 5.0 PointsAs economies advance, a growing proportion of their activities focuses on the production of:A. products.B. events.C. experiences.D. services.Question 2 of 200.0/ 5.0 PointsCompanies address needs by putting forth a __________, a set of benefits that they offer to customers to satisfy their needs.A. brandB. value propositionC. dealD. marketing planQuestion 3 of 200.0/ 5.0 Points__________ goods constitute the bulk of most countries’ production and marketing efforts.A. DurableB. ImpulseC. PhysicalD. LuxuryQuestion 4 of 205.0/ 5.0 PointsIf a marketer uses warehouses, transportation companies, banks, and insurance companies to facilitate transactions with potential buyers, the marketer is using a:A. service channel.B. distribution channel.C. communication channel.D. relationship channel.Question 5 of 205.0/ 5.0 PointsMichael Porter’s value chain would identify which of the following as a support activity?A. Shipping out final productsB. Marketing productsC. ProcurementD. Servicing productsQuestion 6 of 205.0/ 5.0 PointsWhat are hollow corporations?A. Companies that market their products through franchiseesB. Companies that have liabilities exceeding their assetsC. Companies that outsource all production to suppliersD. Companies that do not have any physical presence and only operate onlineQuestion 7 of 205.0/ 5.0 PointsThe success of online purchasing resulted in __________ in the delivery of products and services by intervening in the traditional flow of goods through distribution channels.A. disintermediationB. diversificationC. reduced competitionD. deregulationQuestion 8 of 205.0/ 5.0 PointsWhen companies measure the number of people who are willing and able to buy their products, they are measuring:A. demand.B. price elasticity.C. real needs.D. standard of living.Question 9 of 205.0/ 5.0 PointsThe __________ in the value chain cover the sequence of bringing materials into the business (inbound logistics), converting them into final products (operations), shipping out final products (outbound logistics), marketing them (marketing and sales), and servicing them (service).A. operations processesB. manufacturing processesC. primary activitiesD. secondary activitiesQuestion 10 of 205.0/ 5.0 Points__________ has three characteristics: (1) it is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits; (2) it has applications in a wide variety of markets; and (3) it is difficult for competitors to imitate.A. Core competencyB. Market sensing processC. Corporate social responsibilityD. Strategic business unitQuestion 11 of 205.0/ 5.0 PointsA(n) __________ is when a company might seek new businesses that have norelationship to its current technology, products, or markets.A. concentric strategyB. diversification strategyC. horizontal strategyD. intensive growth strategyQuestion 12 of 205.0/ 5.0 PointsThe “Malaysia, Truly Asia” ad campaign that showcased Malaysia’s beautiful landscape and its multicultural society in order to attract tourists is an example of __________ marketing.A. eventB. propertyC. serviceD. placeQuestion 13 of 205.0/ 5.0 PointsThe last step in the value creation and delivery sequence is __________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product.A. developingB. positioningC. communicatingD. reversingQuestion 14 of 205.0/ 5.0 PointsJames Frank has been put in charge of gathering marketing intelligence, disseminating it within his organization, and eventually directing action on the information. Mr. Frank’s task is best described as part of the:A. market-sensing process.B. new-offering realization process.C. customer acquisition process.D. customer relationship management process.Question 15 of 205.0/ 5.0 PointsJuan Garcia plans the daily promotional releases about his company’s products and services. He can be described as a __________ planner.A. strategicB. selectiveC. tacticalD. nicheQuestion 16 of 205.0/ 5.0 PointsValue delivery process can be divided into three phases, out of which “choosing the value” implies __________, which is the essence of strategic marketing.A. segmentation, developing, and deliveringB. targeting, positioning, and communicatingC. targeting, positioning, and deliveringD. segmentation, targeting, and positioningQuestion 17 of 205.0/ 5.0 PointsA characteristic of a __________ is that it can be a single business or collection of related businesses that can be planned separately from the rest of the company.A. strategic business unitB. subsidiary unitC. merged unitD. niche market unitQuestion 18 of 205.0/ 5.0 PointsThe __________ includes the actors involved in producing, distributing, and promoting an offering. The main actors are the company, suppliers, distributors, dealers, and the target customers.A. economic environmentB. management environmentC. strategic environmentD. task environmentQuestion 19 of 205.0/ 5.0 PointsA __________ is a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.A. metamarketB. vertically integrated marketC. horizontally integrated marketD. marketspaceQuestion 20 of 205.0/ 5.0 PointsWhich of the following holds that consumers prefer products that are widely available and inexpensive?A. The product conceptB. The production conceptC. The selling conceptD. The marketing conceptashworth college BM350 Online Exam 2 latest 2016 feb.Part 1 of 1 – 95.0/
100.0 PointsQuestion 1 of 205.0/ 5.0 PointsThe internal records system supplies results data, but the
marketing intelligence system supplies __________ data. A. internal B. revenue C. thematic D. happenings Question 2 of 205.0/ 5.0 Points__________ beliefs and values are passed from parents to
children and reinforced by social institutions—schools, churches, businesses,
and governments; they are very difficult to change. A. Transient B. Secondary C. Protected D. Core Question 3 of 205.0/ 5.0 PointsThe __________ market is the set of consumers with an
adequate interest, income, and access to a particular offer. A. potential B. available C. target D. penetrated Question 4 of 200.0/ 5.0 PointsThe consumer environmental segment termed __________ claims
to be knowledgeable about environmental issues, but does not express pro-green
attitudes or behaviors. Indeed, it is practically hostile toward
pro-environmental ideas. This segment has chosen to reject prevailing notions
about environmental protection and may even be viewed as a potential threat to
green initiatives. A. not me greens B. business first
greens C. mean greens D. go-with-the-flow
greens Question 5 of 205.0/ 5.0 PointsThe __________ begins with sales representatives and dealers
sending orders to firms and is followed by the sales department preparing
invoices, and finally generating shipping and billing documents which are then
sent to various departments. A. payroll system B. market research
process C. human resources
system D. order-to-payment
cycle Question 6 of 205.0/ 5.0 PointsWhen a company is said to have engaged in
“greenwashing,” it means that: A. the company has
significantly changed its business processes to incorporate a greener, more
environmentally friendly philosophy. B. the company has
moved its production facilities to countries where environmental laws and
regulations are less rigorous. C. the company has
changed its “green” image in order to appeal to a different, usually
older, demographic. D. the company’s
products are not nearly as green and environmentally beneficial as its
marketing might suggest. Question 7 of 205.0/ 5.0 PointsA field-service firm is a: A. custom marketing
research firm. B.
syndicated-service research firm. C. specialty-line
marketing research firm. D. consumer
marketing research firm. Question 8 of 205.0/ 5.0 PointsThe most scientifically valid research is __________
research. A. observation B. focus-group C. survey D. experimental Question 9 of 205.0/ 5.0 Points__________ refer to groups of individuals who are born
during the same time period and travel through life together. A. Cohorts B. Populations C. Clans D. Societies Question 10 of 205.0/ 5.0 PointsIn the United States, people born between the years
__________ are called boomers. A. 1978 and 2002 B. 1946 and 1964 C. 1925 and 1945 D. 1965 and 1985 Question 11 of 205.0/ 5.0 PointsIf the goal of marketing research is to shed light on the
real nature of a problem and to suggest possible solutions or new ideas, the
research is said to be: A. descriptive. B. quantitative. C. primary. D. exploratory. Question 12 of 205.0/ 5.0 PointsThe marketing research process begins by: A. developing a
research plan. B. defining the
problem, the decision alternatives, and research objectives. C. analyzing the
internal environment. D. reading marketing
research journals. Question 13 of 205.0/ 5.0 PointsAccording to the concept of __________, a series of increasingly
more specific “why” questions can reveal consumer motivation and
consumers’ deeper, more abstract goals. A. word association B. projection C. visualizing D. laddering Question 14 of 205.0/ 5.0 PointsThe heart of the internal records system is the: A. payroll system. B. purchase order
cycle. C. order-to-payment
cycle. D. expense cycle. Question 15 of 205.0/ 5.0 PointsA scale that connects two bipolar words is called a: A. dichotomous
question. B. multiple-choice
question. C. Likert scale. D. semantic
differential. Question 16 of 205.0/ 5.0 PointsA __________ is “unpredictable, short-lived, and
without social, economic, and political significance.” A. fad B. fashion C. trend D. megatrend Question 17 of 205.0/ 5.0 PointsWhich of the following economies provide limited
opportunities to international marketers to develop product sales? A. Capitalist
economies B. Subsistence
economies C.
Raw-materials-exporting economies D. Industrializing
economies Question 18 of 205.0/ 5.0 PointsIn which of the following types of tests is a picture
presented and respondents are asked to make up a story about what they think is
happening or may happen in the picture? A. Visual perception
test B. Rorschach
ink-blot test C. Story completion
test D. Thematic
Apperception Test Question 19 of 205.0/ 5.0 PointsThe demand estimates of an organization are comprised of
five space levels: They are world, country, region, territory, and: A. zone. B. organization. C. customer. D. product. Question 20 of 205.0/ 5.0 Points__________ are data that were collected for another purpose
and already exist. A. Primary data B. Secondary data C. Primitive data
D. Cross-sectional
dataashworth college BM350 Online Exam 3 latest 2016 feb.Part 1 of 1 – 100.0/
100.0 PointsQuestion 1 of 205.0/ 5.0 PointsA __________ is a person, household, or company that over
time yields a revenue stream that exceeds by an acceptable amount the company’s
cost stream of attracting, selling, and servicing that customer. A. prospector B. profitable
customer C. market challenger
D. market nicher Question 2 of 205.0/ 5.0 PointsUltimately, the amount of steel sold to General Motors
depends on the consumers’ demand for GM cars and trucks. From the standpoint of
the steel manufacturer, which of the following demand forms is most pertinent? A. Derived demand B. Inelastic demand C. Geographic demand
D. Relational demand
Question 3 of 205.0/ 5.0 Points__________ is the perceived monetary value of the bundle of
economic, functional, and psychological benefits customers expect from a given
market offering. A. Total customer
cost B. Total customer
benefit C. Total benefits of
ownership D. Value proposition
Question 4 of 205.0/ 5.0 PointsMarketers need to identify the hierarchy of attributes that
guide consumer decision making in order to understand different competitive
forces and how these various sets get formed. This process of identifying the
hierarchy is called: A. market
partitioning. B. brand
association. C. market valuation.
D. market
estimation. Question 5 of 205.0/ 5.0 PointsThe __________ says people have a general tendency to
attribute success to themselves and failure to external causes. A. availability
heuristic B. trait-role theory
C. awareness set D. hedonic bias Question 6 of 205.0/ 5.0 PointsThe 80-20 rule reflects the idea that: A. 20% of the
company’s profits are generated by the top 80% of customers. B. the top 20% of
customers are highly satisfied and 80% of customers will recommend the company
to a friend. C. 20% of customers
are unprofitable, and 80% make up a company’s profits. D. the top 20% of
customers often generate 80% of the company’s profits. Question 7 of 205.0/ 5.0 Points__________ portrays the “whole person” interacting
with his or her environment. A. Attitude B. Personality C. Lifestyle D. Self-concept Question 8 of 205.0/ 5.0 PointsMany business buyers prefer to buy a total solution to a
problem from one seller. This process is also known as: A. channel
consolidation. B. systems buying. C. vertical buying. D. horizontal
buying. Question 9 of 205.0/ 5.0 PointsThe __________ approach to consumer research asks customers
to attach a monetary value to alternative levels of a given attribute. The
value of a given configuration is determined by adding the average values of
each of the given attributes. A. benchmarking B. compositional C. importance rating
D. focus-group Question 10 of 205.0/ 5.0 PointsA(n) __________ group is one whose values or behavior an
individual rejects. A. aspirational B. disassociative C. membership D. primary Question 11 of 205.0/ 5.0 PointsWith respect to consumer decision making, the __________ is
the set of strong contenders from which one will be chosen as a supplier of a
good or service. A. total set B. awareness set C. consideration set
D. choice set Question 12 of 205.0/ 5.0 PointsAt the top of Maslow’s hierarchy of needs (shown as a
pyramid in the textbook) are __________ needs. A. esteem B.
self-actualization C. social D. safety Question 13 of 205.0/ 5.0 PointsIn a __________ purchasing situation, the buyer wants to
make some change to existing product specifications, prices, delivery
requirements, or other terms. A. new rebuy B. regular buy C. straight rebuy D. modified rebuy Question 14 of 205.0/ 5.0 PointsThe relatively homogeneous and enduring divisions in a
society, which are hierarchically ordered and whose members share similar
values, interests, and behavior, constitute: A. a culture. B. a subculture. C. a social class. D. a family. Question 15 of 205.0/ 5.0 Points__________ teaches marketers that they can build demand for
a product by associating it with strong drives, using motivating cues, and
providing positive reinforcement. A. Demand theory B. Learning theory C. Economic theory D. Psychological
theory Question 16 of 205.0/ 5.0 Points__________ refers to the manner in which consumers code,
categorize, and evaluate financial outcomes of choices. A. Cost accounting B. Financial
accounting C. Behavioral
accounting D. Mental accounting
Question 17 of 205.0/ 5.0 PointsWhen two brands of the same basic product deliver their
respective promised quality, they are delivering: A. performance
quality. B. conformance
quality. C. unique quality. D. accuracy quality.
Question 18 of 205.0/ 5.0 PointsIn reordering office supplies, the only stages that the
buyer passes through are the product specification stage and the __________
stage. A. problem
recognition B. general need
description C. order-routine
specification D. performance
review Question 19 of 205.0/ 5.0 Points__________ is a key industrial marketing strategy in bidding
to build large-scale industrial products such as dams, pipelines, etc. A. Systems
contracting B. Systems buying C. Systems selling D. Solutions buying Question 20 of 205.0/ 5.0 PointsBrands that meet consumers’ initial buying criteria are
called the: A. total set. B. awareness set. C. consideration
set.
D. choice set.ashworth college BM350 Online Exam 5 latest 2016 feb.Question 1 of 402.5/ 2.5 Points__________ is the job of estimating the total financial worth of the brand.A. Brand trackingB. Brand auditingC. Brand equityD. Brand valuationQuestion 2 of 402.5/ 2.5 PointsThe first step in the strategic brand management process is:A. measuring consumer brand loyalty.B. identifying and establishing brand positioning.C. planning and implementing brand marketing.D. measuring and interpreting brand performance.Question 3 of 402.5/ 2.5 PointsAccording to the brand asset valuator model, which of the components of brand equity measures how aware and familiar consumers are with the brand?A. EsteemB. Energized differentiationC. RelevanceD. KnowledgeQuestion 4 of 402.5/ 2.5 PointsSuppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on:A. resilience.B. innovativeness.C. insensitivity.D. reliability.Question 5 of 402.5/ 2.5 Points__________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class.A. Category points-of-differenceB. Conceptual points-of-parityC. Competitive points-of-parityD. Category points-of-parityQuestion 6 of 402.5/ 2.5 PointsMarketers typically focus on __________ in choosing the points-of-parity and points-of-difference that make up their brand positioning.A. brand equityB. brand awarenessC. brand benefitsD. brand architectureQuestion 7 of 402.5/ 2.5 PointsWhich of the following statements about the branding guidelines for a small business is true?A. A small business must creatively conduct low-cost marketing research.B. A small business must avoid leveraging secondary brand associations.C. A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image.D. A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers.Question 8 of 402.5/ 2.5 PointsWhich of the following value creation processes means translating milestones into symbols and artifacts?A. StakingB. EvangelizingC. MilestoningD. BadgingQuestion 9 of 402.5/ 2.5 PointsMark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good, resulting in positive brand contact. Mark is most likely experiencing:A. brand bonding.B. brand essence.C. brand harmonization.D. brand parity.Question 10 of 402.5/ 2.5 Points__________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands.A. Points-of-parityB. Points-of-differenceC. Points-of-inflectionD. Points-of-presenceQuestion 11 of 402.5/ 2.5 PointsOne common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are:A. negatively correlated.B. always correlated.C. directly proportional.D. never correlated.Question 12 of 402.5/ 2.5 PointsA supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. The supplier is most likely to be differentiated on its:A. innovativeness.B. reliability.C. insensitivity.D. resilience.Question 13 of 402.5/ 2.5 PointsWhich of the following types of differentiation refers to companies effectively designing their distribution medium’s coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding?A. Service differentiationB. Channel differentiationC. Image differentiationD. Product differentiationQuestion 14 of 402.5/ 2.5 PointsA __________ can be defined as any information-bearing experience a customer or prospect has with the brand, the product category, or the market that relates to the marketer’s product or service.A. brand valueB. brand personalityC. brand traitD. brand contactQuestion 15 of 402.5/ 2.5 Points__________ are devices that can be trademarked and serve to identify and differentiate the brand.A. Brand elementsB. Brand value propositionsC. Brand perceptionsD. Brand imagesQuestion 16 of 402.5/ 2.5 Points__________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company’s own employees understand what the brand represents.A. Brand mantrasB. Brand symbolsC. Brand logosD. Brand alliancesQuestion 17 of 402.5/ 2.5 PointsIf a consumer, trying to decide between alternatives, believes that a particular brand delivers acceptable product performance and can be short-listed, she is in the __________ level of the brand dynamics pyramid.A. presenceB. relevanceC. performanceD. advantageQuestion 18 of 402.5/ 2.5 PointsBrand __________ is the added value endowed to products and services.A. loyaltyB. equityC. preferenceD. identityQuestion 19 of 402.5/ 2.5 PointsBrand salience:A. is customers’ emotional responses and reactions with respect to the brand.B. is how often and how easily customers think of the brand under various purchase or consumption situations.C. is how well the product or service meets customers’ functional needs.D. describes the extrinsic properties of the product or service, including the ways in which the brand attempts to meet customers’ psychological or social needs.Question 20 of 402.5/ 2.5 PointsWith respect to the “six brand building blocks,” __________ signifies how well the product or service meets customers’ functional needs.A. brand judgmentB. brand imageryC. brand salienceD. brand performancePart 2 of 2 – 47.5/ 50.0 PointsQuestion 21 of 402.5/ 2.5 PointsIn a __________ defense strategy, the market leader can meet the attacker frontally and hit its flank, or launch a pincer movement so that it’s forced to pull back to defend itself.A. positionB. counteroffensiveC. preemptiveD. contractionQuestion 22 of 402.5/ 2.5 PointsIf Microsoft announces plans for a new-product development, smaller firms may choose to concentrate their development efforts in other directions to avoid head-to-head competition. In this example, Microsoft is employing a __________ strategy.A. preemptive defenseB. counteroffensive defenseC. mobile defenseD. flank defenseQuestion 23 of 402.5/ 2.5 PointsThe __________ attack attempts to capture a significant share of the consumer market by launching a grand offensive on several fronts.A. frontalB. bypassC. flankD. encirclementQuestion 24 of 402.5/ 2.5 PointsWhen Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don’t drink coffee, Starbucks was employing a __________ strategy.A. market-penetrationB. new-market segmentC. geographical-expansionD. niche identificationQuestion 25 of 402.5/ 2.5 PointsAn alternative to being a market follower in a large market is to be a leader in a small market. This type of competitor is called a:A. marketing king.B. market nicher.C. segment king.D. guerilla marketer.Question 26 of 402.5/ 2.5 Points__________ defense involves occupying the most desirable market space in the minds of the consumers and making the brand almost impregnable.A. PositionB. FlankC. PreemptiveD. MobileQuestion 27 of 402.5/ 2.5 PointsClorox runs ads stressing the many benefits of its bleach—such as how it eliminates kitchen odors—in order to generate additional opportunities to use the brand in the same basic way. This is an attempt to:A. increase the amount of consumption.B. increase the level of consumption.C. increase the perception of consumption.D. increase the frequency of consumption.Question 28 of 402.5/ 2.5 PointsThe defensive marketing strategy where a stream of new products are introduced by a firm and are announced in advance are referred to as __________ defense.A. mobileB. counteroffensiveC. preemptiveD. contractionQuestion 29 of 402.5/ 2.5 PointsA marketing manager has planned a strategy that will require the organization to erect outposts to protect its weak front-running brands. In this __________ defense, the outposts will be central to the organization
‘s new competitive strategy.A. positionB. flankC. preemptiveD. counteroffensiveQuestion 30 of 402.5/ 2.5 PointsIn a pure __________ attack, the attacker matches its opponent’s product, advertising, price, and distribution.A. guerillaB. bypassC. encirclementD. frontalQuestion 31 of 402.5/ 2.5 PointsAs a market follower strategy, the __________ duplicates the leader’s product and packages and sells it on the black market or through disreputable dealers.A. innovatorB. counterfeiterC. imitatorD. adapterQuestion 32 of 402.5/ 2.5 PointsWhich of the following is true about proactive marketing?A. A company needs creative anticipation to see the writing on the wall.B. Proactive companies create new offers to serve unmet and unknown consumer needs.C. Proactive companies refrain from practicing uncertainty management.D. A company needs responsive anticipation to devise innovative solutions.Question 33 of 402.5/ 2.5 Points__________ marketers are not just market-driven, they are proactive market-driving firms.A. CreativeB. ResponsiveC. InexperiencedD. LaidbackQuestion 34 of 402.5/ 2.5 PointsA(n. __________ is another name for identifying shifts in market segments that are causing gaps to develop, then rushing in to fill the gaps and developing them into strong segments.A. frontal attack strategyB. flanking strategyC. encircling strategyD. counteroffensive strategyQuestion 35 of 402.5/ 2.5 PointsAron, a company manufacturing snack food and soft drinks, replicates its product taste and packaging from Lay’s, a market leader in snack food industry. Later, it sells these imitated products on the black market. This is an example of:A. cloning.B. imitating.C. counterfeiting.D. adapting.Question 36 of 402.5/ 2.5 PointsWhich of the following marketing strategies requires either identifying additional opportunities to use the brand in the same basic way or identifying completely new and different ways to use the brand?A. Increasing the amount of consumptionB. Decreasing the level of consumptionC. Increasing dedication to consumptionD. Increasing frequency of consumptionQuestion 37 of 402.5/ 2.5 Points__________ is an aggressive maneuver where the firm attacks first, perhaps with guerrilla action across the market, keeping everyone off-balance.A. Position defenseB. Flank defenseC. Contraction defenseD. Preemptive defenseQuestion 38 of 402.5/ 2.5 PointsMarket broadening and market diversification are likely tactics employed in __________ strategies.A. position defenseB. flank defenseC. preemptive defenseD. mobile defenseQuestion 39 of 400.0/ 2.5 PointsWhen a firm looks for new users in groups that might use the product but do not, the firm is using the __________ strategy.A. new-market segmentB. market-penetrationC. geographical-expansionD. product developmentQuestion 40 of 402.5/ 2.5 PointsA(n. __________ marketer looks ahead to needs customers may have in the near future.A. anticipativeB. creativeC. inexperiencedD. responsiveashworth college BM350 Online Exam 7 latest 2016 feb.Part 1 of 2 – 35.0/ 50.0 PointsQuestion 1 of 402.5/ 2.5 PointsA consumer products firm manufactures and sells over 200 different sizes and varieties of jams and jellies. We can say that this manufacturer’s product mix has high:A. consistency.B. depth.C. intensity.D. range.Question 2 of 400.0/ 2.5 PointsWhen customers calculate the perceived economic benefits of a continuously provided service in relationship to the economic costs, they are gauging the:A. private equity.B. brand equity.C. payment equity.D. customer-service equity.Question 3 of 400.0/ 2.5 PointsServices high in __________ are those services that have characteristics the buyer normally finds hard to evaluate even after consumption.A. trial qualitiesB. search qualitiesC. experience qualitiesD. credence qualitiesQuestion 4 of 402.5/ 2.5 PointsWhich of the following is a benefit of product mapping?A. Studying market matricesB. Integrating target marketsC. Identifying market segmentsD. Educating consumersQuestion 5 of 402.5/ 2.5 PointsCompanies may wish to implement a(n. __________ to achieve more growth, to realize higher margins, or simply to position themselves as full-line manufacturers.A. up-market stretchB. rebranding planC. outsourcing strategyD. disintermediation policyQuestion 6 of 402.5/ 2.5 PointsCapital items are long-lasting goods that facilitate developing or managing the finished product. They include two groups: installations and:A. natural products.B. component materials.C. operating supplies.D. equipment.Question 7 of 402.5/ 2.5 PointsCustomers today want separate prices for each service element and they also want the right to select the elements they want. The customers are said to be pressing for:A. complementary services.B. perishable services.C. variable services.D. unbundled services.Question 8 of 402.5/ 2.5 PointsExpensive equipment manufacturers not only install the equipment but also train the staff and undertake the maintenance and repair activities of the equipment. By doing so, they are providing:A. payment equity.B. value-augmenting services.C. differential pricing.D. facilitating services.Question 9 of 400.0/ 2.5 PointsRegular maintenance and repair costs are known as:A. service contract costs.B. out-of-pocket costs.C. fixed costs.D. facilitating services costs.Question 10 of 402.5/ 2.5 Points__________ is a measure of the probability that a product will not malfunction or fail within a specified time period.A. ReparabilityB. DurabilityC. ReliabilityD. SpecialtyQuestion 11 of 402.5/ 2.5 PointsA customer judges a product offering by three basic elements: product features and quality, services mix and quality, and:A. performance.B. utility.C. tangibility.D. price.Question 12 of 402.5/ 2.5 PointsHow a consumer shops for organic foods and how he or she uses and disposes of the product is part of the consumers’ __________ that is important for marketers to consider.A. value propositionB. consumption systemC. value systemD. quality perceptionQuestion 13 of 402.5/ 2.5 PointsThe way the user performs the tasks of getting and using products and related services is the user’s total:A. consumption system.B. consumable system.C. consistent use system.D. augmented system.Question 14 of 400.0/ 2.5 PointsWhich of the following is an example of a hybrid service?A. TeachingB. CarC. Restaurant mealD. SoapQuestion 15 of 402.5/ 2.5 PointsA(n. __________ is defined as a distinct unit within a brand or product line distinguishable by size, price, appearance, or some other attribute.A. stockkeeping unitB. inventory turnC. individual brandD. product typeQuestion 16 of 400.0/ 2.5 Points__________ refer(s. to logos, symbols, characters, and slogans that service providers use in order to make the service and its key benefits more tangible.A. Brand engagementB. Brand orientationC. Brand elementsD. Brand loyaltyQuestion 17 of 400.0/ 2.5 PointsServices high in __________ have characteristics that the buyers can evaluate before purchase.A. search qualitiesB. experience qualitiesC. credence qualitiesD. privacy qualitiesQuestion 18 of 402.5/ 2.5 PointsWhat types of goods are purchased frequently, immediately, and with minimum effort by the consumers?A. Specialty goodsB. Shopping goodsC. Convenience goodsD. Durable goodsQuestion 19 of 402.5/ 2.5 PointsA computer falls into the __________ category of service mix.A. pure tangible goodB. tangible good with accompanying servicesC. hybridD. major service with accompanying minor goodsQuestion 20 of 402.5/ 2.5 PointsUnlike physical products, services cannot be seen, tasted, felt, heard, or smelled before they are bought. This is known as the __________ aspect of services.A. inseparabilityB. intangibilityC. variabilityD. perishabilityPart 2 of 2 – 50.0/ 50.0 PointsQuestion 21 of 402.5/ 2.5 PointsWhich of the following is true regarding price elasticity?A. The higher the elasticity, the lesser is the volume growth resulting from a 1 percent price reduction.B. Within the price indifference band, price changes have little or no effect on demand.C. If demand is elastic, sellers will consider increasing the price.D. Price elasticity does not depend on magnitude and direction of the contempl
ated price change.Question 22 of 402.5/ 2.5 PointsWhen a company introduces a product at a very high price and then gradually drops the price over time, it is pursuing a __________ strategy.A. m