Compare and contrast customer needs with product benefits

Compare and contrast customer needs with product benefits, using an original example from the supermarket industry. How do the product features and attributes for the good or service relate to what customers seek to get from the product? Be sure to consider the transaction scale of the industry for an individual customer versus volume of goods and services provided, and consider opportunities for customization as part of your answer.Can this be answered in 2-3 paragraphs?

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