case study

Please prepare a summary memo to senior management detailing thevision, mission and strategy of the case study.Is there a vision AND a mission – as separately designated by the Lipton(1996) and Collins & Porras (1991) articles?if there is – does each meet the criteria noted?if there is not – why do you think that might be?Is that an issue that should be addressed?How should it be addressed?Are there core values that underpin Collins & Porras (1991) “guidingphilosophy” within the organization?Note and describe these if they are formally designatedDefine/describe what they should be if they are missing orinaccurateAre these ‘as they should be’ for the organization?Do you see the required connections between the guiding philosophyand the mission of Apple?if yes, does/will this help them achieve their goals?if no, how could these connections help Apple to better achieve itsgoals?Do you believe Apple knows clearly who they are AND who they arenot? Explain.What processes are/could be used to make the necessary ‘tradeoff’ decisions?Are they able to achieve fit on all three levels? How or why notPlease utilize attached Case and articles for reference and any other scholarlyarticles. Please utilize APA referencing format.

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