Research the multinational or global marketplace you are planning to enter

INTERNATIONAL MARKETING: IB5013-8 > Understanding and Selection of Global Customers > Week 5Week: 5Introduction:Segmentation, Targeting, and PositioningResearch the multinational or global marketplace you are planning to enter. Review the specific cultural, regional, or environmental issuesthat could affect your entrance into the marketplace. Be very conscious that the region may have multiple cultural and ethnic situations thatneed to be analyzed and addressed prior to market entrance. This is your opportunity to hone the marketplace and the market you areplanning to enter.Review the resources listed in the Books and Resources area below to prepare for this week’s assignments.Books and Resources for this Week:BooksReferenceCzinkota, M. R., & Ronkainen, I. A.(2013) International marketing.InstructionRead Chapters 12:http://www.coursesmart.com/9781133627517/firstsection#X2ludGVybmFsX0J2ZGVwRmxhc2hSZWFkZXI/eG1saWQ9OTc4MTEzMzYyNzUxNy8zOTU=and 13:http://www.coursesmart.com/9781133627517/firstsection#X2ludGVybmFsX0J2ZGVwRmxhc2hSZWFkZXI/eG1saWQ9OTc4MTEzMzYyNzUxNy80MjI=ArticlesReferenceCleveland, M., Papadopoulos, N., &Laroche, M. (2011).http://search.proquest.com.proxy1.ncu.e Read Articledu/docview/872337429?accountid=28180InstructionWebsitesReferenceMcDonalds: Segmentation, Targeting, and Positioning.http://bevideos.mhhe.com/business/video_library/0073362255/swf/Clip_08.htmlInstructionReview WebsiteASSIGNMENT INSTRUCTIONS:IB5013-8 > Understanding and Selection of Global Customers > Week 5 > Address Segmentation, Targeting,and Positioning (Graded, Required)Week 5 Assignment: Address Segmentation, Targeting, and PositioningActivity Description1. Watch the videos, “The Best Marketing Advice EVER by Steve Jobs” and “McDonalds: Segmentation, Targeting,and Positioning”.2. Compare and contrast Apple’s marketing approach under Steve Jobs’ leadership and McDonald’s marketingstrategies.3. Select an international company to compare and contrast the company’s strategy in relation to its competitors.4. Create a profile of the target consumer. Does it make sense for the company to target a different consumer? If so,how could the company market to a different consumer? Be specific about who the target consumer is and how themessage will be different.Support your paper with at least three (3) resources. In addition to these specified resources, other appropriatescholarly resources, including older articles, may be included. Your paper should demonstrate thoughtfulconsideration of the ideas and concepts that are presented in the course and provide new thoughts and insightsrelating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure toadhere to Northcentral University’s Academic Integrity Policy.Length: 5-7 pages (not including title and reference pages).

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