BUS ADM 460 – Marketing problem McDonald’s

Need about two pages on:Finding a marketing problem McDonald’sUsing multiple sources from top-tier business journals (e.g., Wall Street Journal, Harvard Business Review, Fortune etc.) find and explain one main marketing problem/concern facing your company. Some examples might include reduced market share, launching a new product (not a problem per se, but must be properly launched), declining sales, brand revitalization).Two pages:2. Develop a solution for the marketing problem for McDonald’sUsing marketing concepts from this and other marketing courses to develop a solution to the problem. Include answers to the following questions in your write-up: What is the solution? Why will it work? Are there other solutions that you could have chosen but didn’t (and why)? How will you implement the solution? How does the solution fit in with your company’s existing business strategy (or is it a complete departure given the severity of the problem)? Possible solutions may include: expanding customer service options, increasing distribution (e.g., building new stores, getting your product in new stores), creating a new product that better meets customer needs, or repositioning the brand.Any problem besides McDonald’s introducing a new productPlease no plagiarism and add references.

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