Discussion, you looked at TOMS® Shoes as our company of focus

In last week’s Discussion, you looked at TOMS® Shoes as our company of focus. This week, you are continuing this look and will build upon this by completing some unique “secondary” research by leveraging academic research sources (i.e. Kaplan Library, Google Scholar and similar sources …. so no “unqualified” sources exemplified by Wikipedia, blogs, about.com or ezines.com will be acceptable or considered qualified) in doing so. The following will be addressed in completing your Unit 2 Assignment:1) Evaluate primary and secondary resources for research by answering the following:a. Define primary research and discuss the advantages and disadvantages of the different types of primary research.b. Define secondary research and discuss the advantages and disadvantages of the different types of secondary research.2) Now it is time to conduct your own “secondary” research on TOMS. In doing so, you will address the Micro environmental factors that affect the organization strategy and decision-making. So and in your response to this step, you should research and discuss how the following micro environmental factors influence and are influenced by TOMS (in a strong paragraph or two for each):• The Company• Suppliers• Marketing intermediaries• Competitors• Customers• Publics (Stakeholders)

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