MARKETING 3201 Product This section will provide a comprehensive look at the products, product lines

unit 4.ProductThis section will provide a comprehensive look at the products, product lines, and services that are offered by yourcompany. This will include discussions about the quality of the product/service and other additions such as warranties,installation, service plans, or unique packaging features that are included with the product (if pertinent). Include adiscussion of whether your company’s products/services would be considered business-to-consumer (B2C) or businessto-business(B2B).Branding is also considered a part of the product offering, thus a discussion of the branding effortsassociated with your company and the importance of said branding in the overall product offering should be included.Within this discussion, review the positioning strategy of your company.Competitive AdvantageA competitive advantage is an important goal of every company, address whether your company has a competitiveadvantage WITH RESPECT TO PRODUCT. The idea is to discuss whether your company has a competitive advantage BBA 3201, Principles of Marketing 4with respect to their product offering and the attributes associated with product as discussed above. Competitiveadvantage with respect to promotion, place, and pricing will be discussed in later sections of the marketing plan. Once youhave stated your position, remember to include your rationale.Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page.References should include at least one additional, credible reference beyond the textbook. All sources used must bereferenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Includethe use of subheadings (this week consider using Product and Competitive Advantage in Product).