Assessment 2: Research proposal and Literature review

Assessment 2
Instructions
Assessment
2: Research proposal and Literature review
Value
= 40%
1800words
DUE
> 25 April 2016 9:00 AM – PLEASE NOTE – THIS IS A NEW EXTENDED SUBMISSION
DATE TO THAT WHICH APPEARS IN THE UNIT INFORMATION GUIDE
You
are required to prepare a research proposal outline and associated literature
review that will inform the design and structure of the research project which
is the final assignment (Assessment 3).
You
will need to identify an industry-related research situation that interests
you, and consider and describe the problem needing investigation and the
related research objectives (also referred to as the Sub-problems of your
Problem Statement), following the instructions below.
A
review of current literature is then required to help describe and
contextualise the industry-related research situation and justify the research
design and data collection methods you will use in the associated research
project (Assessment 3). You can discuss your research situation with your
lecturer, but the following example has been provided to help you start
thinking about the relationship between an industry problem and the research
that may be required to address this problem.
Example
– You have recently been employed as a marketing manager for a tourist
attraction located in Australia. Your marketing director has given you a number
of research projects that need to be undertaken to inform the development of
marketing plans and strategies. Your first task in your new role is to prepare
a research proposal that outlines how you would undertake the following
research project:To determine what type of experiences visitors generally like
to experience when they visit the attraction.
Instructions
1.
Prepare a research proposal that addresses the following criteria:
i.
Background (250 words) – provide a brief overview describing the
industry-related research situation relevant to the research proposal you have
selected to develop (for example, if using the example above you would describe
the location of the attraction and the experiences it offers);
ii.
Significance (250 words) – explain the significance and need for this research
from the perspective of the management and marketing of the attraction;
iii.
Scope (150 words maximum) – explain the geographical, temporal and demographics
cope of the proposed research;
iv.
Problem statement and objectives (150 words maximum) – determine a clear and
concise problem statement and two research objectives (also referred to as the
Sub-problems in the lectures) that relate to your research proposal.
2.
Prepare a literature review that critically evaluates ten (10) references from
sources of academic literature (books and/or academic journal articles) from
2009 to 2016 that relate to:

one significant concept or theme related to your selected research proposal
(minimum 5 references); and

informs (i.e. provides justification for) your research design and
data collection methods related to your selected research proposal (minimum 5
references).
3.
Provide a reference list (Harvard – use the SCU Harvard Referencing Libguide)
for academic literature sources you use in your research proposal.
4.
Turnitin – attach a copy of your TurnitinOrginality Report for this assignment.
Note: This is a hypothetical exercise only
that is designed to give you opportunity to learn, in as mall but practical
situation, about the research process and its place within tourism and
hospitality management decision making.
Under
no circumstances are you to approach any employee of a tourist organisation or
tourist attraction for assistance with this Assessment or Assessment 3.
Marking criteria:
Research
proposal 35%
Range
and relevancy of literature related to a signifcant concept/theme 20%
Logical
argument and discussion of what is known relevant to the topic 10%
Relevancy
and discussion of relevant methods related to the selected research proposal
20%
Clarity
of expression throughout the review 10%
Referencing
(within review and reference list) 5%

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