Strategic Planning and Implementation –

Strategic Planning and Implementation – Oman Air1 Choose an organisation for which there is a large amount of information available about both theindustry and the firm. Small private companies can be used but are not usually a good idea. You maynot choose companies which feature in the large case studies in the Johnson & Scholes and Granttextbooks, or companies used for in‐class teaching. Please confirm your choice of company with yourtutor before proceeding. Collecting information can be done in groups.2 Group preparation ‐ This task is your research and this part is not graded. However withoutthe research you will not be able to successfully complete the individual task. Based on theinformation collected, you will be asked to construct strategic tools that will lead to the analysisperformed in your individual report.3. The Individual Report. This is the only graded submission. Provide an analysis of the business environment of the firm. You should consider the maincompetitors and their competitive position; market details (value; share etc.); current trendsin the market; future trends in the market (attractiveness of the industry). Provide an internal analysis of the firm giving details of its current strategic position andtactics. You should also consider the resources and capabilities of the firm and how theyimpact upon the success or otherwise of the firm (distinctiveness of the firm). Identify and evaluate possible strategies at the corporate and at the business level based onthe previous analysis. Recommend the route forward. Provide an explanation of the scenario chosen and criticalanalysis of the implications.