International Marketing Environment

IB5013-2 International Marketing EnvironmentAPA Format Writing /StyleNo PlagiarizedNo Copy & PasteMust Be Written in Your own Words!!!!!IB5013-8 > International Marketing Environment > Week 2Week: 2Introduction:Marketing Across CulturesAs companies engage in globalization, governments are formulating corporate ethical laws to ensure fair practices. In fact, many companiesoperating internationally are expected to adhere to environmental safety practices, maintain appropriate working conditions, pay reasonablewages, address issues related to health and family care, and genuinely show ethical behavior to their international partners and workers.This week gives opportunity to assess China’s international marketing opportunities. You will evaluate the impact of their socio­culturalenvironment on their consumer behavior, compare and contrast the procedures for sales forecasting in world markets, and recommendstrategy alternatives to formulate a global marketing strategy.Review the resources listed in the Books and Resources area below to prepare for this week’s assignments.Books and Resources for this Week:BooksReferenceCzinkota, M. R., & Ronkainen, I. A.(2013) International marketing.InstructionRead Chapters 3:http://www.coursesmart.com/9781133627517/firstsection#X2ludGVybmFsX0J2ZGVwRmxhc2hSZWFkZXI/eG1saWQ9OTc4MTEzMzYyNzUxNy81OA==Chapter 5:http://www.coursesmart.com/9781133627517/firstsection#X2ludGVybmFsX0J2ZGVwRmxhc2hSZWFkZXI/eG1saWQ9OTc4MTEzMzYyNzUxNy8xMzE=ArticlesReferenceGilani, P., & Razeghi, Y. (2010). Globalmanufacturing: Creating the balancebetween local and global markets.Read Articlehttp://search.proquest.com.proxy1.ncu.edu/docview/212590383?accountid=28180Instruction***ASSIGNMENT INSTRUCTIONS***Please Read and Follow Exactly Indicated InstructionsIB5013-8 > International Marketing Environment > Week 2 > Formulate a Global Reputation (Graded,Required)Week 2 Assignment: Formulate a Global ReputationActivity DescriptionAnalyze the case found at the end of Czinkota, & Ronkainen ‘s(2013) Part 1: “Super Foods: Camu Camu in Peru”Write a paper in which you analyze, interpret, conclude and evaluate your perspective on the following:1. If no immediate change regarding the Novel Food Regulation (EU) is foreseen, what could be an alternate use ofcamu camu?2. What brand strategy is Navitas following to “adapt” camu camu to the U.S. market?3. Would you recommend that Peru use the same brand strategy Navitas is using in the U.S. and in otherinternational markets?4. Amazon Herbs follows in the U.S. camu camu. Would you recommend this strategy to other American importers ofcamu camu?5. What international marketing strategy would you recommend to Peru in order to promote camu camu in the NorthAmerican market?**Support your paper with at least three (3) resources. In addition to these specified resources, other appropriatescholarly resources, including older articles, may be included. Your paper should demonstrate thoughtfulconsideration of the ideas and concepts that are presented in the course and provide new thoughts and insightsrelating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure toadhere to Northcentral University’s Academic Integrity Policy.Length: 5-7 pages (not including title and reference pages).Upload your assignment using the Upload Assignment button.Learning Outcomes1.0 Assess the overall international marketing environment.2.0 Evaluate the impact and difference of marketing across cultures.7.0 Assess global market opportunities, global awareness, and global orientation.9.0 Identify the global and multinational marketing processes and strategies of marketing products and services inforeign countries.