Compare and contrast the concepts of globalization and regionalization

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January 1st, 2018

International Marketing Writing Assignment:IB5013-8 > Global Markets > Week 3 > Compare and Contrast Globalization and Regionalization (Graded, Required)Syllabus ID: 32833DownloadPrintWeek 3 Assignment: Compare and Contrast Globalization and RegionalizationActivity DescriptionUsing the readings for this week and an additional 3 scholarly journal articles of your choosing, write a paper that responds to the following questions:•Compare and contrast the concepts of globalization and regionalization. Are they the same, or different? Please explain.•Should the international marketer develop different marketing strategies for globalization and regionalization, or should the marketing strategies be the same for both?Support your paper with at least three (3) resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University’s Academic Integrity Policy.Length: 5-7 pages (not including title and reference pages).Upload your assignment using the Upload Assignment button.Learning Outcomes1.0 Assess the overall international marketing environment.3.0 Evaluate the difference between globalization and regionalization.6.0 Recommend strategic alternatives to formulating global marketing strategy.7.0 Assess global market opportunities, global awareness, and global orientation.

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