The Virgin Group – Analysis using understandable terms

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January 9th, 2018

Read the attached document and write a 4 to 6 page paper on the Virgin Group of 2012. It is also to include a reference page and 5 resources.Executive Briefing Report (Create a Title Here)Summary/IntroductionClearly explain your external analysis using understandable terms for your selected firm; usethe results from the PEST and Porter’s Five Forces strategic models in your analysis. External AnalysisPresent your analysis so that it effectively addresses the key findings and yourrecommendations; Write clearly; you may use graphics, bullets and headings to deliver theanalysis in an organized easily read format; you may have several sub-headings to address theassessment’s scoring criteria: Explain key findings from PEST analysis. Explain key findings from Five Forces analysis. Summarize key findings/results for both models. Recommend strategic actions for leadership as a result of the external analysis. Provide supporting evidenceUse at least five current, scholarly, or professional resources to support your analysis. Include areference page in addition to the report. ConclusionSuccinctly summarize the key findings and recommendations of your external analysis for yourselected firm. 1

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