Promotional Strategy Presentation Assessment

Promotional Strategy
Presentation Assessment

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating
your promotional strategy.
Compile the information presented in your previous papers.
Include the following in the presentation:
·
Explain your
promotional strategy for your product or service.
·
Include how you
will use at least three of the following elements:
o
Advertising
o
Public relations
o
Digital
marketing, including social media
o
Sales promotion
o
Direct marketing
o
Event marketing
o
Outdoor
·
Develop an
initial budget for your plan.
·
Prepare a pie
chart showing the dollars/percentages budgeted for each included marketing
activity for the first year.
·
Provide
justification for your choices.
·
Explain the
evaluation and control methods you will use to measure the success of your
plan.