Assignment – Analyze the Week 1 Business Growth

Assignment StepsPart 1:Analyze the Week 1 Business Growth Overview dataset. This is a marketing reportgenerated by an analyst for the Senior Vice President (SVP) of Marketing at a largecorporation. The analyst is new and has provided summary data but no insights orcommentary for the SVP.Construct a minimum 525-word memorandum for the SVP providing insights andcommentary. The memorandum should include your analysis of the following: Major areas of increase and decrease in revenue or type and/or category ofbusiness Trends that are evident in terms of revenue or type and/or category ofbusiness Insights that would help formulate marketing strategies to either continuegrowth or reverse decline Additional analysis you (if you were SVP) would like to build a marketing goaland strategy or strategies (and why) Part 2:Select a global or multi-regional (does business in more than one country) companyand one of its products or services that will serve as the basis for your marketing plan.You should obtain two years of annual reports as well as two years of 10K reports(provides a comprehensive overview of the company’s business and financial conditionand includes audited financial statements) for your data source. Once you haveselected your product or service, you must define the size and type of your selectedcompany that provides the product or service (available from annual reports). This neednot be elaborate but must include total number of employees, production volume,distribution methods, and so forth. Record this information in a summary document asoutlined below.Company and product selection is a critical part of this project. You must ensure yourproposed company can implement the marketing methods discussed in MarketingManagement.Prepare a minimum 175-word summary document and send it to your instructor as arecord of your selection. The summary document should include the following: Name of Company Location of Company Headquarters Name of Product or Service selected General description of company (number of employees, revenue, type ofownership, web page, etc.) General description of product or service Format your assignment consistent with APA guidelines.