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Zynga case study

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January 2nd, 2018

Zynga case studyThis will be a 2-page essay. Double Space, font 12. Please also include a reference page.Note: This is a turn-it-in assignment. So please don’t use too much direct quotes.1. Describe the history of Zynga (Virtual Worlds, Real Profits) and changes made to turn the company around.2. Explain the seven principles of Zynga (Virtual Worlds, Real Profits) customer-centric Plan to Win for the future. How can these principles help an aspiring entrepreneur?

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