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Company Strategic Analysis

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June 7th, 2024

Company Strategic AnalysisSupported by about 15 – 17 page paper, You will conduct a strategic analysis of SEARS. SEARS is going through some tough times or is struggling with some key strategic issues. You should imagine yourselves as the company’s top management team or as a team of consultants. You will conduct an in-depth study of the firm, and apply the concepts, analytical tools and frameworks (ALL THREE VERY IMPORTANT) of this course (global strategic management – MGMT 612) to analyze its external and internal environments, identify the firm’s strategic options, and come up with a set of recommendations to maximize the firm’s long-term performance. Provide references at the end.Paper should be divided into : Cover Page, Executive Summary, Key Problems, Analysis & Evaluation Recommendation and the references.Do not fill the paper with irrelevant data.Concepts, analytical tools and frameworks can be used from this book : Crafting and Executing Strategy:” The Quest for Competitive Advantage, by A. A. Thompson, Jr., A.J. Strickland, & J.E. Gamble, 14th Ed., 2005, McGraw-Hill Irwin. ISBN: 0 – 07 – 244371 – 5

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