Marketing Plan in Apple

APPENDIX 2Marketing Plan Structure and InstructionsStrategic MarketingMARKETING PLAN INSTRUCTIONSTask: To prepare and submit a draft followed by one final paper and presentation detailing the marketing plan (including objectives, strategy and implementation) for a business venture.Draft 1 should include a discussion of the Situational Analysis (past history of theproduct/company) and the Market Analysis (market demographics, trends, and growth),a SWOT Analysis, and the analysis of competition.Draft 2 should include all developed and corrected from Draft 1 plus the Product/ServiceOffer and the Marketing Research that has been developed.Draft 3 should include all developed and corrected from Drafts 1 and 2 plus theMarketing Strategy (Segmentation, Target Market, Positioning) and the Marketing MixStrategies.FINAL PAPER: A 30-35 page paper (not including the appendices with charts andworksheets, and reference pages) detailing the marketing plan for your business basedon information from the papers above. The final paper should include each of thesections listed below.THE FOLLOWING SECTIONS SHOULD BE INCLUDED IN THE FINAL MARKETING PLANSection # Section ContentI Executive SummaryII Situational AnalysisIII Market Summary. Market Demographics. Market Needs. Market Growth and TrendsIV The CompetitionV SWOT AnalysisVI Product/Service OfferingMarketing ResearchVII Keys to Success & Critical IssuesVIII Marketing Strategy. Marketing Strategic Objectives. Segmentation, Target Market(s) & Positioning. Marketing Mix StrategiesIX Marketing Financials. Break-Even Analysis. Sales Forecast. Expenses Forecast. Marketing Margin (Contribution)Appendices