MKT500 Assignment 2 Part B: Your Marketing Plan

Part B: Your Marketing PlanDue Week 6 and worth 240 pointsIn Assignment 2, using the same company from Assignment 1, you will focus on the company’s mission,introduction, and branding.Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.Write a four to five (4-5) page paper in which you:1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one(1) brand extension.2. Assemble a marketing strategy for your product, and determine an appropriate time table to implementyour plan). Provide a rationale for your response.3. Prepare a positioning statement. Include a perceptual map that shows your company’s position againstits competitors. From this map, create a statement that depicts your position. For example, “Ourproduct is the fastest in its class for half the price.â€? Note: See pp. 54 – 55 in the textbook forexamples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent softwareto create your perceptual map.4. Examine the relevant consumer behavior for your target market. Explain the main reasons why thebrand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategyare right for the identified target market.5. Develop your company’s mission statement and company introduction.6. Use at least three (3) academic resources as quantitative marketing research to determine the feasibilityof your product / service. These resources should be industry specific and relate to your chosen product/ service. Note: Wikipedia and other Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides;citations and references must follow APA or school-specific format. Check with your professor for anyadditional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’sname, the course title, and the date. The cover page and the reference page are not included in therequired assignment page length.The specific course learning outcomes associated with this assignment are:Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.Examine the marketing science of customer behavior and products in the marketing exchange processand create dynamic strategies for competing.Evaluate the basis for market segmentation and approaches to segmentation.Evaluate target customer segments and positioning products within these segments.Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.Develop branding strategies for existing and new products.Use technology and information resources to research issues in marketing management.Write clearly and concisely about marketing management using proper writing mechanics.Grading for this assignment will be based on answer quality, logic / organization of the paper, and languageand writing skills, using the following rubric found here.