Pick a brand and gather all marketing communication materials
June 7th, 2024
Question:Objective: Pick a brand and gather all marketing communication materials. How effectively has the brand mixed and matched marketing communications? Has it capitalized on the strengths of different media and compensated for their weakness at the same time? How explicitly has it integrated its communication program?There are basically three tasks:How effectively has the brand mixed and matched marketing communications? (MarketingCommunication evaluation)Has it capitalized on the strengths of different media and compensated for their weakness at the same time? (Media evaluation)How explicitly has it integrated its communication program? (Evaluation of IMC)There is no word limits write as much as you can