SOCIAL RESPONSIBILITY Social Responsibility in a Business Environment MAN 4701-1 4701 Business Ethic -1

Running head: SOCIAL RESPONSIBILITYSocial Responsibility in a Business EnvironmentMAN 4701-1 4701 Business Ethic -1Thomas RhymesSandra Merrian12SOCIAL RESPONSIBILITYCoca Cola Company social responsibility and its environmentSocial responsibility of a business refers to self-regulations that a business or a corporatefirm merges or interacts with the existing business structure. It enables the business to monitor itsfunctionality in terms of abiding by the stipulated laws, ethical standards and national andinternational rules and regulations with the aim of profit maximization by utilization of positivepublications and reduction of legal risks with high ethical standards thus positively impacting thebusiness environment (Idowu, 2009)Coca Cola company always believe that they have a social responsibility to give back tothe community such as providing friendly environmental products and services as well as thedesire to improve the livelihood of individuals worldwide (Klewes et.al, 2009). According to thesocial responsibility’ it believes that strong companies build strong society and strong societybuilds strong companies. Therefore, Coca Cola brands have become a phenomenon, used bymany millions of people all over the world. It has become ubiquitous and the company isconsidered to be the world’s best brand for 11 th year in a row by Inter-brand while the IntegratedReport of 2013 ranked it amongst the top three beverage companies and was under top 10companies with the best reputation amongst US customersThe Coca-Cola Company ensures that all its operations are in line with the countries lawsin all the countries where the company has branches. The company ensures that customersatisfaction is the core objective and works towards meeting this goal. It does not conduct false,misleading advertisement and its products meet the international standards of hygiene and healthstandards avoiding lawsuits and consumer dissatisfaction. The Coca-Cola Company upholdsethical standards by abiding by every country’s and every region ethical expectations especially3SOCIAL RESPONSIBILITYin advertising. The company enables the creation of greater demands on users to engage sociallyand be more socially accessible than any other company worldwide. Therefore, Coca Cola hascontributed to greater demands on customers, and subsequently contributes to customers feelingsthat are pulled in many directions at once (O’Riordan et.al, 2015)It’s reasonable to assume that the more important corporate social responsibility is to afirm, the more believable their marketing efforts. Relational, with the absence of socialresponsibility, marketing tools have the capacity to create dialogue and even build interpersonalrelationships with customers and have been applied by numerous marketers for a period of timeas direct marketing tools in customer relationship management, as seen in the case of Coca Colathat has given added opportunities for firms to engage in their stakeholders. In addition, thecompany adopts this corporate social responsibility with an effort to fend inedible withideological political attacks and moderately to work around the crisis of legitimating that form apart of the larger derailment of ethics in the public sphereLastly, the company work close with the social media networks in order to draw thehuman need of a person to socialize, as seen by Facebook’s wonderful growth numbers and givea person the technology and tools to interact and share the details of their lives with those thatmatter to them (Wolf et.al 2015). Alongside, these stages provide company with the ability toparticipate and build relationships where the company as well as customers uses the social mediato expand their networks, frequently exclusive of the longer-term result of their actions. At itscore, this social media help the company to bring back the cloak that some companies use to hidetheir true identity4SOCIAL RESPONSIBILITYImportance of leadership to social responsibilityA culture of social responsibility and ethical leadership gives the quality for productivityand assist the business to engage with the real-life concerns of its customers and otherstakeholders. Ethical leadership together with social responsibility goes beyond merelymanaging the tasks of the company. Corporate social responsibility is concerned with how thecompany ensures that its privacy is ethically resonance. For instance, several organizationsemploy an external auditor to provide advice on communicating sensitive information to thepublic. Likewise, legal consultants offer organization with data on ethical human resourcepractices while customer focus groups keep the business engaged with clients needsEthical leaders look to the risk management aspects of social responsibility as amongtheir key priorities. Controlling risk is all about keeping the company’s reputation. Ethicalpractices such as responsible accounting, keeps the business and its leaders out of legal troubleand honoring contracts assist in developing a real culture of risk aversion and hence support asocially responsible organization (Bromley et.al, 2015)Effective leadership is a key component in the promotion of social responsibility in abusiness environment. Leadership provides strength of commitment as a quality that enables thebusiness to commit to observing ethics, laws and regulations in its environment. Effectiveleadership in the business creates understanding of the importance and relevance of socialresponsibility (Elmore, 2016). A business that has a vast understanding of social responsibilityupholds ethics as part of the responsibility and maintains positive organizational culture. Theknowledge and expertise on how to carry out activities related social responsibility is derivedfrom leadership skills. The business thus is able to operate effectively following and maintaining5SOCIAL RESPONSIBILITYthe culture of the organization and having wide knowledge derived from effective leadership touphold ethical standards.To foster ethical behavior, business must build an organization culture that places highvalue on ethical behavior (Albert et.al, 2014). Three actions are important, for example,businesses must explicitly coherent values that give a steady emphasis on ethical behavior.Several businesses do this by drafting a code of ethics, official report of the ethical priorities towhich a business adheres. Having expressed values in a convention of ethics, it’s important thatleaders in the business give life to those words by emphasizing their significance and then takingaction on them. This means applying all appropriate opportunity to pressure the significance ofbusiness ethics and making sure that key business decisions also are ethical and have better senseof economics. Finally, building an organization culture that places values on ethical conduct needincentive and system return that incentive people who engage in mode of ethical behavior as wellas sanction those who do not (Rendtorff, 2009)6SOCIAL RESPONSIBILITYReferencesBromley, P., & Meyer, J. W. (2015). Hyper-organization: Global organizational expansion.Elmore, B. J. (2016). Citizen coke: The making of coca-cola capitalism. S.l.: W W Norton.In Albert, P. J., In Werhane, P. H., & In Rolph, T. (2014). Global poverty alleviation: A casebook.In Idowu, S. O. (2009). Professionals Perspectives of Corporate Social Responsibility.In O’Riordan, L., In Zmuda, P., & In Heinemann, S. (2015). New perspectives on corporatesocial responsibility: Locating the missing link.In Wolf, R., In Issa, T., & In Thiel, M. (2015). Empowering organizations through corporatesocial responsibility.Klewes, J., & Wreschniok, R. (2009). Reputation capital: Building and maintaining trust in the21st century. Berlin [etc.: Springer.Rendtorff, J. D. (2009). Responsibility, ethics, and legitimacy of corporations. Frederiksberg,Denmark: Copenhagen Business School Press.