kaplan MT459 unit 4 assignment latest 2016 may
.gif”>.gif”>Unit
4.jpg”> [MT459:
Consumer Behavior]
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Unit 4 Assignment
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Review figure 6.12
Singapore Airlines ad and figure 6.13 Stella Artois ad in Chapter 6 of your
text. Write a 2-3 page paper in APA format and citation style for each figure answering
the questions listed for each ad as listed below.
Figure 6.12:
Singapore Airlines Ad Questions
Answer all of
the following questions in a 2-3 page paper as they relate to the impact of the
ad on consumers from different cultures.
Explain how the
imagery of the ad communicates the product to the consumer?
Explain how the
imagery could insult or upset consumers in other cultures and why?
Explain if
there are any sexual overtones in this ad and why this ad would work
better in some cultures?
How can this ad affect
the service’s perceived quality?
Figure 6.13:
Stella Artois Ad Questions
Answer all of
the following questions in a 2-3 page paper as they relate to the impact of the
ad on consumers from different cultures.
Explain how the
imagery of the ad communicates the product to the consumer?
Explain how the
imagery could insult or upset consumers in other cultures and why?
Explain if
there are any sexual overtones in this ad and why this ad would work
better in some cultures?
How can this ad affect
the service’s perceived quality?
Assignment Checklist:
Explain how the
imagery of the ad communicates the product to the consumer?
Explain how the
imagery would insult or upset other cultures and why?
Explain if
there are any sexual overtones in this ad and why this ad would work
better in some cultures?
Explain how this ad
can affect the service’s perceived quality?
Discuss the behavior
of consumers based on how producers represent their products.
Paper should be 2-3
pages for each figure.
Paper should be in APA
format and citation style.
Review the grading
rubric (below) before starting this Assignment
As
with all material you submit to the Instructor, check for correct spelling,
grammar, punctuation, mechanics, and usage. Please refer to the Online
Communications Guidelines for Paper Submission Standards.
Directions for Submitting
your Assignment
Compose your Assignment in
a Microsoft Word document and save it as Username MT459 Assignment-Unit4.doc
(Example: TAllen- MT459 Assignment Unit 4.doc). Submit your file by selecting
the Unit 4: Assignment Dropbox by the end of Unit 4.
.gif”>.gif”>Unit
4.jpg”> [MT459:
Consumer Behavior]
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Unit 4 Assignment Grading Rubric = 30
Points
Criteria
Maximum
Maximum
Percent
Points
Content
15
Assignment answer
provides correct and complete information:
1.
Explain how
the imagery of the ad communicates the product to the
consumer?
2.
Explain how
the imagery would insult or upset other cultures and why?
