kaplan MT459 unit 5 assignment latest 2016 may
.gif”>.gif”>Unit
5.jpg”> [MT459:
Consumer Behavior]
.gif”>.gif”>.jpg”>
Unit 5 Assignment
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Review
Figure 7.3 Gillette® ads in Chapter 7 of your text. Why did Gillette® create
two different ads?
Assignment
Checklist:
Describe
segmentation of markets for these 2 ads
Identify
advantages/disadvantage of each market segment for these 2 ads
Discuss
the impact of consumers on the different ads
Paper
should be 2 to 3 pages
Utilize APA
format and citation style
Review
the grading rubric (below) before starting this assignment
As
with all material you submit to the Instructor, check for correct spelling,
grammar, punctuation, mechanics, and usage. Please refer to the Online
Communications Guidelines for Paper Submission Standards.
Directions
for Submitting your Assignment
Compose
your Assignment in a Microsoft Word document and save it as Username MT459
Assignment-Unit5.doc (Example: TAllen- MT459 Assignment Unit 5.doc). Submit
your file by selecting the Unit 5: Assignment Dropbox by the end of Unit 5.
.gif”>.gif”>Unit
5.jpg”> [MT459:
Consumer Behavior]
.gif”>.gif”>
Unit 5 Assignment
Grading Rubric = 30
Criteria
Maximum
Maximum
Percent
Points
Content
Assignment answer
provides correct and complete information:
50%
1.
Describe
segmentation of markets for these 2 ads
15
2.
Identify
advantages/disadvantage of each market segment for
these 2
ads.
3.
Discuss
the impact of consumers on the different ads
Analysis
and Critical Thinking
Answer demonstrates
critical thinking:
·
Provides a synopsis
of situation
·
Analyzes key issues
·
Defines the problem
30%
9
·
Presents
alternative solutions
·
Selects a solution
·
Implements solution
·
Makes
recommendations
Writing
Style and Grammar
10%
3
APA
Format and citation style
10%
3
TOTAL
100%
30
