Ashworth MARKETING C16 – when a company calculates

when a company calculates ______, the company looks at how much profit it expects to make from a particular customer, including each purchase he or she will make the company now and in the future.a. customer lifetime valueb. customer relationship managementc. utilityd. the exchange function.by definition, a (n) _______ is a community, nation, or group that shares common traditions, institutions, activities, and interests.a. marketb. societyc. environmentd. marketplaceit is easiest for marketers to create an emotional connection between a consumer and a (n) ______ product.a. approachb. augmentedc. cored. avodianceinformation collected from government publications is an a examples of ______ data.a. primaryb. secondaryc. observationald. experimentalA _____ is a promise to deliver specific benefits associated with products or services to consumer.a. serviceb. brandc. licensed. patentWhich type of segmentation is MOST related to the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?a. behavioralb. psychographicc. needsd. impulseMultisegment marketing is likely to _______ and _________.a. increase research costs; decrease shipping costsb. decrease resale value; increase sales volumec. increase sales potential; increase costsd. increase sales potential; decrease costdemand would MOST likely be inelastic for which of the following?a. lamb chops and T-bone steaksb. gourmet cheesec. basic necessitiesd. luxury watchesFinancial services provider USAA sends materials about teaching teenagers how to drive safely to USAA customers who have children approaching driving eligibility age. USAA is using ________ information from a customer database to determine which customers should receive the materials.a. demographicb. geographicc. psychographicd behavioralsome television shows have shown actors drinking a cup of Starbucks coffee. In these instances, Starbucks has chosen _________ as a marketing tool.a. networkingb. direct marketingc. broadcast advertisingd. branded entertainment