Assignment 2: Competition, Marketing Mix, and Pricing

Assignment 2: Competition, Marketing Mix, and
Pricing

Due Week 8 and worth 300 points

For this assignment, use the same health care provider as in Assignment 1.
Write a four to six (4-6) page paper in which you:
1.
Determine the
key characteristics of the users of the products and/or services of the health
care provider you selected.
2.
Analyze the
competitive environment of the health care provider you selected and recommend
a course of action for strategic marketing success.
3.
Determine which
tools of the marketing mix available to health care providers would be most
effective for the health care provider you selected.
4.
Determine the
best possible pricing strategy for at least one of the products or services
offered by the health care provider you selected.
5.
Provide at least
three (3) qualified sources, e.g., peer-reviewed journals, professional
organization Website, or health care provider Websites.
Your assignment must follow these formatting requirements:
·
Be typed, double
spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; references must follow APA or school-specific format. Check with your
professor for any additional instructions.
·
Include a cover
page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the
reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment
are:
·
Analyze the
competitive environment of a health services organization and identify a course
of action that will allow for strategic marketing success.
·
Analyze the
users of the health care system.
·
Describe the
various tools of the marketing mix available to health care providers.
·
Use technology
and information resources to research issues in health services marketing.
·
Write clearly
and concisely about health services marketing using proper writing mechanics.