BAM 312 Business Communications

77. Primary research refers to ____________.a. the evidence that stands out in your reportb. research that is fairly easy to conductc. new research done specifically for your current projectd. the research you conduct first15Final ExaminationBAM 312 Business Communications78. Unlike Internet search engines, online databases ____________.a. are rarely up to dateb. do not require a subscriptionc. often provide access to various parts of the hidden Internetd. can be accessed only from a library79. You would not need to cite a source if you have ____________.a. provided general knowledge about your topicb. used a table from the 1985 Farmer’s Almanacc. used a direct quotation of under 250 words from a book titled Modern Economicsd. described, in your own words, a plan for organizing production lines, which appeared ina professional journal80. Which of the following is a closed-ended question?a. Would you rate the proposed expansion plan as likely to succeed or unlikely tosucceed?b. What corporate goals does the expansion help achieve?c. What do you see as the primary benefit of the proposed expansion plan for your family?d. How will the expansion affect day-to-day operations?81. To find out your company’s average monthly utility bill over the last year, you would need tocalculate the ___________ of the last twelve bills.a. highestb. medianc. meand. mode82. CAD stands for ____________.a. computer-aided designb. complete audiovisual displayc. computer adaptable displayd. charts automatically designed83. The ideal balance between the visual and the verbal depends on _____________.a. the length of the report/presentationb. the nature of your audiencec. internal company guidelinesd. the amount of money available for underwriting the costs of graphics16Final ExaminationBAM 312 Business Communications84. In business reports, it is best to place each visual _____________.a. within, beside, or immediately after the paragraph it illustratesb. together with other visuals in an appendix at the end of the reportc. together with other visuals at the end of each chapterd. just before the paragraph referring to it85. A contractor submitting a weekly report on work done to date would be providing the clientwith a ____________ report.a. periodic operatingb. compliancec. progressd. justification86. Because of its natural feel and versatility, the ____________ approach is generally the mostpersuasive way to develop an analytical report for skeptical readers.a. directb. hypotheticalc. yardstickd. 2 + 2 = 487. A contractor receives a request from the owner of a company to bid on a large-scaleconstruction project. The contractor will prepare a(n) ____________ proposal.a. unsolicitedb. request forc. solicitedd. blind88. The introduction of a solicited proposal ____________.a. is expected to be much longer than that of an unsolicited proposalb. should refer specifically to the RFP that initiated itc. should downplay the magnitude of the problem you’re addressingd. need not be as detailed as that of an unsolicited proposal89. In a proposal to install an air conditioning system, statements such as “Our company has over25 years of experience installing heating, plumbing, and air conditioning systems” shouldappear in what section?a. Introductionb. Closec. Appendixd. Body17Final ExaminationBAM 312 Business Communications90. Smooth transitions between sections and links to other documents and sources of informationare important ___________.a. whether your report appears in print or onlineb. in any report longer than 2 pagesc. in online reports but not usually necessary in written onesd. in print reports but not in those published online91. When drafting content for online reports, it is helpful to use the inverted pyramid style oforganization in which you ____________.a. make readers believe you are headed in one direction and reveal your true intentions atthe endb. cover the most important information first and then gradually reveal more detailc. walk readers through arguments you don’t support and then explain whyd. cover the least important information first and work your way to the main idea92. Suppose you work for the Angstrom Corporation. What would be the most concise andcompelling title for a formal report on your company’s proposed acquisition of FreedmanFasteners?a. “To Acquire or Not to Acquire”b. “A Study of the Feasibility of Angstrom Corporation Inc. Acquiring the ConcernCurrently Operating as Freedman Fasteners”c. “Why Angstrom Should Focus on Its Core Issues and Abandon Its Ancillary Efforts”d. “The Pros and Cons of Acquiring Freedman”93. The authors of an informational report have referred to a multitude of data on the spendinghabits of 18- to 25-year-old Americans. They want to provide readers with access to thisinformation but realize it’s too lengthy to include as a footnote and only some readers willfind it relevant. Where should they place it?a. Nowhere; it should simply be left out.b. in the body of the reportc. in the introductiond. in an appendix94. You’re sending an unsolicited proposal to a local restaurant in an effort to become theirprimary food vendor. The letter of transmittal to accompany the proposal should follow theformat for ____________ messages.a. routineb. bad-newsc. good-newsd. persuasive18Final ExaminationBAM 312 Business Communications95. When proofreading formal reports and proposals, you should ____________.a. not worry about typos, only contentb. simply rely on your software’s spelling and grammar checkers to find any errorsc. go back and use the most impressive words you can find to describe key conceptsd. proof your visuals thoroughly96. When organizing a speech, use the indirect approach if your purpose is to ____________ andthe audience is ____________.a. entertain, resistantb. persuade, resistantc. motivate, receptived. inform, receptive97. Formal speeches differ from informal ones in that ____________.a. when delivering a formal speech, you should speak more rapidlyb. formal speeches are often delivered from a stage or platformc. formal speeches are always much longerd. formal speeches always include obscure, unfamiliar vocabulary98. In the introduction to your presentation, it is important to ____________.a. establish credibilityb. ask for audience inputc. discuss the three or four main points on your outlined. boast about your qualifications99. As a speaker, how you go about establishing credibility depends in part on ____________.a. what time of day you deliver your remarksb. the size of your audiencec. whether or not you are a well-known expert in the subjectd. how you are dressed100. At the close of a business presentation, _____________.a. audiences resent being reminded of the presentation’s main ideasb. you should avoid making it obvious that you’re about to finishc. audience attention tends to reach its lowest pointd. be clear about what you want the audience to do nextt